Flow product push method, system, electronic device and storage medium

Abstract

Embodiments of the present invention provide a traffic product push method, system, electronic device, and storage medium. The traffic product push method includes determining that the 4G function is turned off by the user and then turned on again according to the signaling data transmitted in the LTE network. target user terminal, and record the duration T for which the 4G function of the target user terminal is turned off; obtain the terminal applications accessed by the target user terminal within the duration T, and determine the usage of each terminal application; according to the usage of each terminal application In this case, look up the target traffic product for pushing to the target user terminal in the preset traffic product recommendation table; push the corresponding target traffic product to the target user terminal. The present invention can reliably and accurately identify the time when the user actively turns off and turns on the 4G function, as well as the user's behavior during the period of turning off the 4G, and then can push highly targeted traffic products to the user.

Description

technical field [0001] Embodiments of the present invention relate to the technical field of data flow identification, and in particular to a method, system, electronic device, and storage medium for pushing flow products. Background technique [0002] With the popularization of the fourth-generation mobile phone mobile communication standard 4G service, the 4G network has become the first choice for mobile terminals to access the Internet. , so some users will turn off the 4G function of the mobile terminal in these scenarios, and reduce the traffic usage of the mobile terminal through broadband or WIFI. Therefore, for mobile operators, how can they push targeted Flow products are the primary issue for precision marketing. [0003] At present, the commonly used method is to determine whether the user has actively turned off the 4G function by determining whether the user generates 4G traffic and the proportion of the generated 4G traffic. 4G function, and then push traffi...

AI Technical Summary

Problems solved by technology

[0004] However, because the user surfing the Internet in the mobile terminal is not a continuous process, the absence of 4G traffic within a certain period of time does not mean that the user has actually turned off the 4G function, or it may be an illusion caused by the user not operating the mobile terminal. Therefore, based on The above method cannot accurately identify whether the user has actively turned off the 4G function of his mobile terminal and other details, so it is impossible to accurately push traffic products to the user

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