Evaluation method for plane commercial advertisement

An advertising and commercial technology, which is applied in the evaluation field of print commercial advertisements, can solve problems such as difficulty in satisfying audience satisfaction and low market value of commercial advertisements, and achieve low-quality works, good publicity effects, and high market value.

Pending Publication Date: 2019-08-16
上海天琥云教育科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] Aiming at the deficiencies of the prior art, the present invention provides an evaluation method for plane commercial advertisements, which solves the problem that the evaluation methods of commercial advertisements in the prior art cannot satisfy the satisfaction of most audience groups, resulting in the low market value of commercial advertisements

Method used

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  • Evaluation method for plane commercial advertisement
  • Evaluation method for plane commercial advertisement
  • Evaluation method for plane commercial advertisement

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Experimental program
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Embodiment

[0032] A kind of evaluation method of plane commercial advertisement of present embodiment, refer to figure 1 : The evaluation method includes the following steps:

[0033] S1: Obtain the standard weight value of one or more evaluation subjects, and divide the evaluation subject to commercial advertisement appreciation level according to the standard weight value;

[0034] S2: Select the evaluation subjects within a section of the appreciation level to score the commercial advertisement works to be evaluated;

[0035] S3: Calculate the score and standard weight value, calculate the score and standard weight value, and obtain the score of the commercial advertisement work to be evaluated by the corresponding single evaluation subject.

[0036] Among them, refer to figure 2 : The division of appreciation levels includes the following steps:

[0037] One or more evaluation subjects evaluate a certain number of commercial advertisement works;

[0038] S11: Calculate the score...

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Abstract

The invention relates to the technical field of advertisement assessment, and provides an assessment method for a plane business advertisement, and the method comprises the following operation steps:obtaining the standard weight values of one or more assessment subjects, and dividing the assessment subject's appreciation level for the business advertisement according to the standard weight values; selecting an evaluation main body in a section of interval of the appreciation level to score the commercial advertising work to be evaluated; calculating the score and the standard weight value, and obtaining the score of the to-be-evaluated commercial advertising work by the corresponding single evaluation main body.The method solves the problem that a commercial advertisement evaluation modein the prior art is difficult to meet the satisfaction degree of most audience groups, so that the commercial advertisement market value is low.

Description

technical field [0001] The invention relates to the technical field of print advertisement evaluation, in particular to a method for evaluating print commercial advertisements. Background technique [0002] To evaluate the quality of a print commercial advertisement is usually determined by the average score of several famous designers; There are different evaluation standards, which makes it difficult for commercial advertisement works to meet the satisfaction of most audience groups, resulting in low market value of commercial advertisements and failure to achieve the expected publicity effect. Contents of the invention [0003] Technical issues resolved [0004] Aiming at the deficiencies of the prior art, the present invention provides an evaluation method for plane commercial advertisements, which solves the problem that the evaluation methods of commercial advertisements in the prior art cannot satisfy the satisfaction of most audience groups, resulting in the low m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0242
Inventor 柳絮
Owner 上海天琥云教育科技有限公司
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