Evaluation method for plane commercial advertisement
An advertising and commercial technology, which is applied in the evaluation field of print commercial advertisements, can solve problems such as difficulty in satisfying audience satisfaction and low market value of commercial advertisements, and achieve low-quality works, good publicity effects, and high market value.
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[0032] A kind of evaluation method of plane commercial advertisement of present embodiment, refer to figure 1 : The evaluation method includes the following steps:
[0033] S1: Obtain the standard weight value of one or more evaluation subjects, and divide the evaluation subject to commercial advertisement appreciation level according to the standard weight value;
[0034] S2: Select the evaluation subjects within a section of the appreciation level to score the commercial advertisement works to be evaluated;
[0035] S3: Calculate the score and standard weight value, calculate the score and standard weight value, and obtain the score of the commercial advertisement work to be evaluated by the corresponding single evaluation subject.
[0036] Among them, refer to figure 2 : The division of appreciation levels includes the following steps:
[0037] One or more evaluation subjects evaluate a certain number of commercial advertisement works;
[0038] S11: Calculate the score...
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