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Advertisement putting evaluation optimization system based on big data

An advertising and big data technology, applied in data processing applications, commerce, instruments, etc., can solve problems such as poor delivery effect, time-consuming, and time-consuming advertising content, so as to improve work efficiency, save processing time, and avoid slow extraction of information. Effect

Pending Publication Date: 2019-09-20
浙江华坤道威数据科技有限公司
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AI Technical Summary

Problems solved by technology

[0003] An advertisement delivery method and system of the existing patent authorization announcement number CN107590699A. The advertisement delivery method and system solve the technical problems of time-consuming production of advertisement content, imperfect selection of advertisement delivery platform and poor delivery effect in the prior art, but , many uncertain factors are mixed in the evaluation results of advertising effects, which leads to the authenticity of the results of the evaluation of advertising effects. It is also necessary to optimize the results of the evaluation of advertising effects, which leads to a lot of time-consuming and difficult for the evaluation of advertising effects. The evaluation process is not optimized, so we propose a big data-based advertising evaluation optimization system

Method used

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  • Advertisement putting evaluation optimization system based on big data

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Embodiment Construction

[0046] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0047] see figure 1 As shown, the present invention is a big data-based advertisement placement evaluation and optimization system, including an advertisement placement data collection module, an advertisement placement data sorting module, a database, a central processing unit, a display screen, an advertisement placement effect analysis module, and an advertisement placement evaluation module and display;

[0048] The advertisement placement data collection modu...

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Abstract

The invention discloses an advertisement putting evaluation optimization system based on big data. The system comprises an advertisement putting data acquisition module, an advertisement putting data arrangement module, a database, a central processing unit, a display screen, an advertisement putting effect analysis module, an advertisement putting evaluation module and a display screen. The advertisement putting data acquisition module is used for acquiring advertisement putting data information; , wherein the data information comprises click area information, browsing amount information, click amount information, population quantity information and account information of clickers; wherein, and the age information of a clicker is recorded in the account information; through the arrangement of the advertisement putting evaluation module, the putting effect of the advertisement is analyzed and judged, the analysis and judgment result is combined with the data information participating in analysis, the reason influencing the advertisement putting effect is judged, people can conveniently know which age group the advertisement attracts, and therefore the defect of the advertisement is overcome.

Description

technical field [0001] The invention relates to the technical field of evaluation and optimization, in particular to a big data-based advertising evaluation and optimization system. Background technique [0002] Advertising effect is the impact of advertising activities or advertising works on consumers; narrowly defined advertising effect refers to the economic effect achieved by advertising, that is, the degree to which advertising achieves the established goal, which is usually included in the communication effect and sales effect; in a broad sense As mentioned above, advertising effect also includes psychological effect and social effect; psychological effect is the degree of influence of advertising on the audience's psychological cognition, emotion and will, and is the concentrated expression of advertising's communication function, economic function, educational function, social function, etc.; The social effect of advertising is the impact of advertising on social mo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 孟宪坤张蕾刘杰
Owner 浙江华坤道威数据科技有限公司
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