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Mobile terminal positioning method, device, and viewing record processing method, device, and system

A technology of mobile terminal and ratings recording, applied in the field of ratings statistics

Inactive Publication Date: 2021-02-02
BEIJING GRIDSUM TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the accuracy of the ratings obtained by the existing technology is affected by the user's willingness to actively inform and the accuracy of the information
[0004] However, there is not yet a technology that can obtain the user's accurate viewing situation without the user's active notification

Method used

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  • Mobile terminal positioning method, device, and viewing record processing method, device, and system
  • Mobile terminal positioning method, device, and viewing record processing method, device, and system
  • Mobile terminal positioning method, device, and viewing record processing method, device, and system

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Embodiment Construction

[0096] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0097] Such as figure 1 As shown, a mobile terminal positioning method provided in an embodiment of the present invention may include:

[0098] S110. Determine the distance between the mobile terminal and the signal receiving device according to the signal strength of the wireless signal obtained by the signal receiving device, where the wireless signal is sent by the mobile terminal;

[0099] A positioning method for a mobile ter...

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Abstract

Disclosed by the present application are a mobile terminal positioning method and device and a viewing record processing method, device, and system, the positioning method comprising: determining the distance between a mobile terminal and a signal receiving device according to the signal strength of a wireless signal obtained by the signal receiving device, thereby determining the distance between the mobile terminal and a viewing mark point; and determining whether the mobile terminal is in an effective viewing area of a video playback device according to said distance. Thus, with the present application, a viewing record of a user located in the effective viewing area within a period of time may be determined as a valid viewing record. The present application achieves the effective recognition of a viewing record, thus improving the accuracy of the ratings. At the same time, the present application does not require the user to actively provide a viewing record thereof, thus being simple and convenient.

Description

technical field [0001] The present invention relates to the technical field of viewing statistics, in particular to a mobile terminal positioning method, a device, and a viewing record processing method, device, and system. Background technique [0002] Ratings can be used as a scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, programming and adjustment, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency. [0003] The existing ratings require users in the sampled user group to actively inform them of their ratings, so that the ratings are obtained according to the statistics of the ratings of each user in the sampled user group. It can be seen that the accuracy of the ratings obtained by the prior art is affected by the willingness of the user to actively inform and the accuracy of the information. [0004] However, there is no technology that can obtain the accura...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258
CPCH04N21/25841H04N21/25891H04W4/021H04N21/258
Inventor 陈少波续扬史开泰陈杰刘丹杨琼
Owner BEIJING GRIDSUM TECH CO LTD