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Mobile terminal positioning method and device and viewing record processing method, device and system

A mobile terminal and viewing record technology, applied in the field of viewing statistics

Inactive Publication Date: 2019-09-27
BEIJING GRIDSUM TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the accuracy of the ratings obtained by the existing technology is affected by the user's willingness to actively inform and the accuracy of the information
[0004] However, there is not yet a technology that can obtain the user's accurate viewing situation without the user's active notification

Method used

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  • Mobile terminal positioning method and device and viewing record processing method, device and system
  • Mobile terminal positioning method and device and viewing record processing method, device and system
  • Mobile terminal positioning method and device and viewing record processing method, device and system

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Embodiment Construction

[0115] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0116] Such as figure 1 As shown, the embodiment of the present invention provides a mobile terminal positioning method, which may include:

[0117] S100. Obtain the signal strength of the wireless signal sent by the mobile terminal to at least two signal receiving devices at the first moment and determine the obtained signal strength as a strength group, wherein the setting positions of the at least two signal receiving devices ar...

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Abstract

The invention discloses a mobile terminal positioning method, a mobile terminal positioning device, a viewing record processing method, a viewing record processing device and a viewing record processing system. According to the method, the signal intensity of the wireless signal sent to at least two signal receiving devices by the mobile terminal at the first moment can be obtained, the obtained signal intensity is determined as an intensity group, the intensity group is compared with intensity groups corresponding to a plurality of preset region blocks respectively, and the region block where the mobile terminal is located is determined according to the comparison result. On the basis, the viewing record of the mobile terminal in the time period in the effective viewing area can be determined as the effective viewing record. According to the invention, the effectiveness identification of the audience rating record is realized, and the accuracy of the audience rating is improved. Meanwhile, a user does not need to actively provide a viewing record, and the method is simple and convenient.

Description

technical field [0001] The present invention relates to the technical field of viewing statistics, in particular to a mobile terminal positioning method, a device, and a viewing record processing method, device, and system. Background technique [0002] Ratings can be used as a scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, programming and adjustment, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency. [0003] The existing ratings require users in the sampled user group to actively inform them of their ratings, so that the ratings are obtained according to the statistics of the ratings of each user in the sampled user group. It can be seen that the accuracy of the ratings obtained by the prior art is affected by the willingness of the user to actively inform and the accuracy of the information. [0004] However, there is no technology that can obtain the accura...

Claims

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Application Information

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IPC IPC(8): H04W4/021H04W64/00H04N21/258G01S11/06
CPCG01S11/06H04N21/25841H04N21/25891H04W4/021H04W64/00H04N21/258
Inventor 陈少波续扬史开泰陈杰刘丹杨琼
Owner BEIJING GRIDSUM TECH CO LTD