Advertisement pushing system based on position marketing

A technology of advertising push and optimal location, applied in marketing, business, equipment, etc., can solve problems such as loss, extensive advertising push methods, user complaints, etc., achieve precise flow diversion, improve resource utilization efficiency and user experience effects

Pending Publication Date: 2019-10-11
福建微码信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing location-based marketing advertising push system mainly focuses on short message and MMS group sending, without researching and distinguishing users, because of its extensive advertising push method, low accuracy of advertising push and lack of real-time, so that the conversion of advertising push The rate is low, the effect is poor, and it is easy to cause harassment to users, resulting in user complaints or loss

Method used

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  • Advertisement pushing system based on position marketing
  • Advertisement pushing system based on position marketing
  • Advertisement pushing system based on position marketing

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Embodiment Construction

[0020] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0021] see Figure 1~4 , in an embodiment of the present invention, an advertisement push system based on location marketing includes at least the following modules:

[0022] Preliminary data sorting module 1: collect the advertising push effect information of each region based on location marketing, and preliminarily divide the regional advertisement push into grid advertisement push according to the advertisement push effect information of each region; speci...

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Abstract

The invention discloses an advertisement pushing system based on position marketing, and the system at least comprises the following modules: a preliminary data arrangement module which collects the advertisement pushing effect information of each region based on position marketing, and preliminarily divides the regional advertisement pushing into grid advertisement pushing according to the advertisement pushing effect information of each region; a data division module which is used for further dividing the grid advertisement pushing according to the advertisement pushing types and the advertisement pushing density; a data merging module which is used for performing grid advertisement pushing and merging at least according to a given advertisement pushing influence factor by adopting a simple fuzzy clustering method; and a result acquisition module which is used for acquiring optimal positions pushed by different types of advertisements by comparing the combined grid advertisement pushes and recording the optimal positions pushed by the different types of advertisements. According to the invention, advertisement pushing is completed accurately, so that accurate diversion of the user is realized, and the resource utilization efficiency and the user experience are greatly improved.

Description

technical field [0001] The invention relates to an advertisement push system, in particular to an advertisement push system based on location marketing. Background technique [0002] Location marketing refers to the precise marketing of enterprises and merchants based on their own locations, targeting target customers who are within or within their business radius and have location attributes. Currently, the most commonly used location marketing methods include keyword promotion and location rotation triggered during location searches. Among them, keyword promotion is to give priority to the promotion content locked by the keyword when the user searches for the location through the keyword, which is not limited by the user's current location, so as to realize the user-oriented presentation in advance; the location carousel is provided by enterprises and merchants. Set the radius of marketing promotion. When the user is in or enters the preset range, the precise presentation...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0259
Inventor 吴祥建林奇生詹津强
Owner 福建微码信息科技有限公司
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