Method for realizing popularization and effective customer maintenance by tracking customer information

A technology for customer information and effective maintenance, applied in advertising, business, instruments, etc., can solve problems such as customer loss, large labor costs, inability to adapt to big data, complex information processing, etc., to avoid manual maintenance and avoid omissions. Effect

Pending Publication Date: 2019-10-22
CHENGDU MEIMEICHEN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the development of the economy, the scale of enterprises is growing day by day, and the number of customers and sales personnel is also increasing day by day. However, the traditional management model cannot adapt to the processing of such big data and complex information. Only computer technology and Internet technology can be used to implement informationization. Management can effectively maintain the relationship with customers and improve the work efficiency of the enterprise
The existing customer relationship maintenance methods are all based on the historical exchange information between the salesperson and the customer, and the salesperson judges when and how to maintain the customer. In this way, manual maintenance will use a lot of sales energy and bring great benefits to the enterprise. Labor costs, and sales staff will ignore some customers as the number of customers increases, resulting in customer losses

Method used

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  • Method for realizing popularization and effective customer maintenance by tracking customer information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0020] Such as figure 1 As shown, a method for realizing promotion and effective customer maintenance by tracking customer information, the method includes steps:

[0021] 1) The web server tracks customer information through CRM, including historical browsing information of customers, types of products purchased in the shopping cart, and prices of purchased products, and makes statistics;

[0022] 2) According to the statistical results, customers are classified. The customer classification method is: according to the frequency of historical browsing records, compare each other, and the 1 / 3 customers with the highest frequency are marked as intended customers, and the 1 / 3 customers whose browsing frequency is lower than the intended customers are marked as ordinary customers. , the 1 / 3 customers with the lowest browsing frequency are marked as low-intention customers; customers are marked as high-value customers, general-value customers, and low-value customers according to t...

Embodiment 2

[0027] Such as figure 1 As shown, a method for realizing promotion and effective customer maintenance by tracking customer information, the method includes steps:

[0028] 1) The web server tracks customer information through CRM, including historical browsing information of customers, types of products purchased in the shopping cart, and prices of purchased products, and makes statistics;

[0029] 2) According to the statistical results, customers are classified. The customer classification method is: according to the frequency of historical browsing records, compare each other, and the 1 / 3 customers with the highest frequency are marked as intended customers, and the 1 / 3 customers whose browsing frequency is lower than the intended customers are marked as ordinary customers. , the 1 / 3 customers with the lowest browsing frequency are marked as low-intention customers; customers are marked as high-value customers, general-value customers, and low-value customers according to t...

Embodiment 3

[0034] Such as figure 1 As shown, a method for realizing promotion and effective customer maintenance by tracking customer information, the method includes steps:

[0035] 1) The web server tracks customer information through CRM, including historical browsing information of customers, types of products purchased in the shopping cart, and prices of purchased products, and makes statistics;

[0036] 2) According to the statistical results, customers are classified. The customer classification method is: according to the frequency of historical browsing records, compare each other, and the 1 / 3 customers with the highest frequency are marked as intended customers, and the 1 / 3 customers whose browsing frequency is lower than the intended customers are marked as ordinary customers. , the 1 / 3 customers with the lowest browsing frequency are marked as low-intention customers; customers are marked as high-value customers, general-value customers, and low-value customers according to t...

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Abstract

The invention discloses a method for realizing popularization and effective customer maintenance by tracking customer information, which comprises the following steps that: 1) tracking, by a web server, the customer information through a CRM (customer relationship management), including customer history browsing information, shopping cart purchased commodity types and purchased commodity prices, and performing statistics on the customer history browsing information, shopping cart purchased commodity types and purchased commodity prices; 2) classifying the customers according to a statistical result; 3) pushing different maintenance information according to different types of clients, and receiving client feedback information; and 4) analyzing customer feedback information for secondary maintenance. According to the method, the client information can be tracked through the CRM, different maintenance information is sent according to different types of clients, and the defect that the clients are forgotten due to manual maintenance of salesmen for a long time is overcome.

Description

technical field [0001] The invention belongs to the technical field of electronic commerce, and in particular relates to a method for realizing promotion and effective customer maintenance by tracking customer information. Background technique [0002] With the development of the economy, the scale of enterprises is growing day by day, and the number of customers and sales personnel is also increasing day by day. However, the traditional management model cannot adapt to the processing of such big data and complex information. Only computer technology and Internet technology can be used to implement informationization. Management can effectively maintain the relationship with customers and improve the work efficiency of the enterprise. The existing customer relationship maintenance methods are all based on the historical exchange information between the salesperson and the customer, and the salesperson judges when and how to maintain the customer. In this way, manual maintena...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/00
CPCG06Q30/0254G06Q30/0255G06Q30/0271G06Q30/012
Inventor 徐源
Owner CHENGDU MEIMEICHEN TECH
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