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Commercial brand health index measurement method and system based on big data

A technology of health indicators and big data, which is applied in the field of big data analysis, can solve the problems of commercial brand degradation and inability to effectively improve its own brand value, and achieve the effect of improving market competitiveness

Pending Publication Date: 2019-11-19
SHANGHAI LONGYUN MEDIA GROUP CO LTD
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  • Abstract
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  • Application Information

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Problems solved by technology

At present, most companies only increase the market share of their brands through price competition such as discounts or price reductions. However, this model of relying on price wars can only achieve some results in a short period of time, but it is not effective in the long run. greatly increase the value of its own brand, and also lead to the deterioration of commercial brands

Method used

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  • Commercial brand health index measurement method and system based on big data
  • Commercial brand health index measurement method and system based on big data

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Embodiment Construction

[0060] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0061] refer to figure 1 , is a schematic flowchart of a big data-based commercial brand health indicator measurement method provided by an embodiment of the present invention. The method for measuring commercial brand health indicators based on big data includes the following steps:

[0062] In step (1), several different types of feedback data information about a certain product are obtained through several online collection terminals and / or offline collection t...

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Abstract

The invention provides a commercial brand health index measurement method based on big data. The commercial brand health index measurement method based on big data comprises the following steps: (1),acquiring a plurality of different types of feedback data information about a certain product through a plurality of online acquisition terminals and / or offline acquisition terminals, and performingbenchmarking positioning processing on the plurality of different types of feedback data information; (2) determining associated feature data between the feedback data information of different types and the product according to a benchmarking positioning processing result; and (3) according to the associated characteristic data, determining a health index measurement curve model corresponding to the product, and obtaining health index change trend information corresponding to the product according to the health index measurement curve model.

Description

technical field [0001] The invention relates to the technical field of big data analysis, in particular to a method and system for measuring commercial brand health indicators based on big data. Background technique [0002] In the era of digital economy, the market environment and customer needs are constantly changing. In order to achieve a favorable position for their commercial brands in the market competition, enterprises need to carry out business strategies according to different factors such as the market environment, customer needs and their own brand conditions. timely adjustment. At present, most companies only increase the market share of their brands through price competition such as discounts or price reductions. However, this model of relying on price wars can only achieve some results in a short period of time, but it is not effective in the long run. It can greatly increase the value of its own brand, and it will also lead to the deterioration of commercial...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02G06N3/02
CPCG06Q10/06393G06Q30/0202G06N3/02
Inventor 钟振鸿李龙波黄岑孙贤龙王书侯菊音
Owner SHANGHAI LONGYUN MEDIA GROUP CO LTD
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