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User label pushing method and device, electronic equipment and medium

A user labeling and labeling technology, which is applied in the retrieval of web data using information identifiers, other database retrieval, website content management, etc., can solve the problems of difficulty in developing new user groups, curing, and narrow label scope, and achieve a rich selection range. effect of effect

Active Publication Date: 2020-04-24
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since the attributes of the information pusher are generally unchanged, that is, the products sold will not change significantly, so the tags with high matching degrees will not change, resulting in a narrow and fixed selection of tags for the information pusher. Difficult to develop new user groups

Method used

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  • User label pushing method and device, electronic equipment and medium
  • User label pushing method and device, electronic equipment and medium
  • User label pushing method and device, electronic equipment and medium

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Embodiment Construction

[0026] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings but not all structures.

[0027] see figure 1 , the first embodiment of the present disclosure provides a method for pushing a user tag. The method for pushing a user tag can be executed by a device for pushing a user tag. The device can be implemented by means of hardware and / or software, and is usually integrated in A server, such as a business platform server supporting a certain application software, is used to flexibly and accurately push tags to tag users. Tag users can typically be pushers of information, and it is necessary to dete...

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Abstract

The embodiment of the invention relates to a user label pushing method and a device, electronic equipment and a medium. The user label pushing method comprises the steps of selecting behavior data according to historical labels of label users, determining at least one type of recommended label set for the label users, the labels are labels to which the users belong, each user is provided with oneor more labels, and each label belongs to one or more users; and providing the recommended label set for the label user for selection and use. According to the method provided by the embodiment of theinvention, the recommended label is dynamically provided for the label user, and the selection range effect is enriched.

Description

technical field [0001] Embodiments of the present disclosure relate to big data processing technologies, and in particular, to a method, device, electronic device, and medium for pushing user tags. Background technique [0002] With the development of the Internet and smart terminals, various applications are increasing, and the channels for people to obtain information are also increasing. One of the typical information push requirements is that in order to push their own products, the information pusher needs to push product promotion information to users, and the information push can be performed by means of an application client. Generally, the information pusher hopes that the target users to push are users who are interested in the products in the pushed information, so that the click rate and conversion rate of the pushed information can be improved. [0003] In order to determine the target user, in the prior art, the service platform of the application program gene...

Claims

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Application Information

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IPC IPC(8): G06F16/958G06F16/955
CPCY02D10/00
Inventor 李佼佼李栋孟
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD