Marketing customer group recommendation method and device

Abstract

The embodiment of the invention discloses a marketing customer group recommendation method and device. The marketing customer group recommendation method comprises the steps that commodity informationof commodities is acquired; according to the commodity information, obtaining periodic purchase recommendation data, cross purchase recommendation data and re-purchase recommendation data of the commodity; combining the periodic purchase recommendation data, the cross purchase recommendation data and the re-purchase recommendation data to obtain marketing customer group data of the commodity; andrecommending the marketing customer group data to the user. According to the embodiment of the invention, periodic purchase recommendation data is obtained according to periodic rules of commodities;obtaining cross-purchase recommendation data according to the commodity with relatively high relevance with the commodity; according to the method, the repurchase recommendation crowd is obtained according to the repurchase time of the commodity, and finally, the marketing customer group data of the commodity is obtained by combining the periodic purchase recommendation data, the cross purchase recommendation data and the repurchase recommendation data of the commodity, so that the obtained marketing customer group is high in probability of purchasing the commodity and high in accuracy, and the marketing conversion rate is high when the obtained marketing customer group is used for marketing.

Description

Technical field [0001] The present invention relates to the field of Internet information technology, in particular to a method and device for recommending a marketing customer group. Background technique [0002] At present, the marketing objects of retail franchise stores mainly include the following categories. One is the customers who arrive in the store and the sales staff conduct face-to-face marketing; but the customers who have an order record in the store system can push activities to these customers based on the recorded customer information News; The third is a random crowd, and employees push the ground in places with a large flow of people. Because the marketing target is limited and untargeted, the marketing conversion rate is low and the effect is poor. Summary of the invention [0003] The embodiments of the present invention provide a marketing customer group recommendation method and device, which recommend accurate marketable customer groups to users, and impro...

AI Technical Summary

Problems solved by technology

Due to the limited and untargeted marketing objects, the marketing conversion rate is low and the effect is poor

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