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Commodity information processing method, commodity live broadcasting method and device and electronic equipment

An information processing method and product technology, applied in the input/output process of data processing, data processing applications, electronic digital data processing, etc., can solve problems such as monotonous interaction methods, lack of understanding, and difficulty for users to quickly understand products, etc. , to achieve the effect of enhancing the experience and increasing the sense of independent participation

Pending Publication Date: 2020-06-30
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the process of product release or sales, the introduction of products is generally systematic and sequential. For users who enter the live broadcast room halfway or leave and re-enter the live broadcast room, they may not understand the content of the previous introduction. , without quick access to product details
And because the content displayed on the chat interface is refreshed very quickly, it is also difficult for users to obtain previous information from the interactive chat
This will cause users to lose interest in the live broadcast of the product
[0004] In addition, the traditional live broadcast mode is used to release and sell products, and the interaction method is somewhat monotonous. It is impossible to display the products to users in all directions, and it is difficult for users to quickly understand the products.

Method used

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  • Commodity information processing method, commodity live broadcasting method and device and electronic equipment
  • Commodity information processing method, commodity live broadcasting method and device and electronic equipment
  • Commodity information processing method, commodity live broadcasting method and device and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] Such as image 3 As shown, it is a schematic flow chart of a commodity information processing method in an embodiment of the present invention, and the method includes the following steps:

[0051] S101: During the live display of the products, an interactive product display area for displaying the products is displayed on the live broadcast interface.

[0052] Specifically, in the figure 1 In the live broadcast interface shown, in order to improve the display effect of products, an interactive product display area for displaying products can be displayed in the live broadcast interface. The interactive product display area is an intuitive display of products. This area can take various forms, for example, Commodities can be displayed independently in the form of pictures, videos, animations or AR, and can also be displayed in combination with text, voice, etc. In addition, a commodity display window can be set in the live broadcast interface, and the commodity display...

Embodiment 2

[0071] Such as Figure 7 As shown, it is a schematic structural diagram of a product information processing device according to an embodiment of the present invention, and the device includes:

[0072] Interactive commodity display area display module 21: used for displaying an interactive commodity display area for displaying commodities in the live broadcast interface during live broadcast display of commodities.

[0073] Specifically, in order to improve the display effect of products, an interactive product display area for displaying products can be displayed in the live broadcast interface. The interactive product display area is a visual display of products. Products can be displayed in the form of video, animation or AR, and can also be displayed in combination with text and voice. In addition, a product display window can be set in the live broadcast interface. The product display window can be a floating window. The interactive product display area is located in pro...

Embodiment 3

[0094] This embodiment provides a method for live broadcasting of commodities. The method is applied to a live broadcast interface. The live broadcast interface includes at least an interactive commodity display area for displaying commodities and a live chat interaction area.

[0095] The above method includes the following processing contents:

[0096] S201: Obtain the live broadcast content of the anchor, and adjust the commodity display status in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area And one or any multiple items of the host's gesture control information.

[0097] During the live broadcast, the anchor mainly explains the products in the form of voice. During the process of explaining, he can generate control instructions by obtaining keywords in the explanation content or performing semantic analy...

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PUM

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Abstract

The embodiment of the invention provides a commodity information processing method, a commodity live broadcasting method, a commodity live broadcasting device and electronic equipment. The method comprises the following steps: 1, in the commodity live broadcast display process, an interactive commodity display area used for displaying commodities is displayed in a live broadcast interface, and thefollowing processing is executed for the interactive commodity display area: explanation content information of an anchor for the commodities is detected, and a commodity display state in the interactive commodity display area is adjusted according to the explanation content information; and in response to a first operation instruction of the user for the interactive commodity display area, adjusting a commodity display state. According to the invention, the live broadcast scene and the commodity interactive display are combined, so that the introduction of the commodity is more intuitive, the autonomous participation sense of the user is also increased, especially for the user temporarily accessing the live broadcast room or quitting the live broadcast room halfway. In the live broadcastroom, the related content of the commodity can be conveniently understood, and the experience of watching the commodity introduction by the user is also improved.

Description

technical field [0001] The present application relates to a product information processing method, a method, a device and an electronic device for live broadcasting of products, and belongs to the field of computer technology. Background technique [0002] With the rapid development of online shopping platforms, many buying and selling behaviors have been transferred online. On some online shopping platforms, products will also be released or sold publicly in combination with live broadcasts. However, in the traditional live broadcast mode, the live broadcast interface mainly includes the anchor's video interface and the interactive chat interface, wherein the interactive chat interface may be in a separate area or embedded on the anchor's video interface. Since there may be many users entering the live broadcast room, the content displayed on the interactive chat interface is refreshed very quickly. [0003] In the process of product release or sales, the introduction of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06F3/01H04N21/478H04N21/2187
CPCG06Q30/0643G06F3/017H04N21/47815H04N21/2187
Inventor 诸琳
Owner ALIBABA GRP HLDG LTD