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User rights and interests information processing method and device and electronic equipment

An information processing method and technology of electronic equipment, applied in data processing applications, instruments, calculations, etc., can solve the problems of limited marketing effect, in-depth cooperation, cost pressure and low efficiency, and achieve the goal of maintaining cost retention and reducing waste of resources Probability, effect of reducing operational load

Active Publication Date: 2020-07-14
阿里巴巴(深圳)技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Under normal circumstances, the platform generally provides merchants with a background operation system, and even introduces third-party e-commerce service agencies to provide merchants with richer operating functions. , often need to invest a certain amount of human resources to continue to follow up the details of the marketing activities, and the scope of action is limited to the private domain of the store, and the marketing effect is limited
On the other hand, the platform itself will also have marketing appeals for attracting newcomers, promoting activation, and retaining. In this case, the platform will generally fund and implement marketing activities with the platform as the main body. The cooperation with merchants is not deep, or merchants participate. Willingness is not very strong
It can be seen that the marketing of platforms and merchants are currently two relatively isolated systems, which have caused their respective cost pressures, low efficiency, and poor results.

Method used

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  • User rights and interests information processing method and device and electronic equipment
  • User rights and interests information processing method and device and electronic equipment
  • User rights and interests information processing method and device and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0078] First of all, this embodiment 1 provides a method for processing user rights and interests information from the perspective of the server, see figure 2 , the method may specifically include:

[0079] S201: Receive request information sent by at least one first user, where the request information includes at least one substantial right, and collect the request information sent by the first user to generate a real right pool;

[0080] In actual implementation, the platform server can create an activity registration portal through the investment promotion system, etc., and the first user can access the investment promotion system through the first client to submit the registration of substantial rights to the server. This step is the main step that the first user needs to complete. Subsequent operations and other specific operations are entrusted to the platform, and the first user does not need to invest in human resources to follow up.

[0081] Among them, the specific...

Embodiment 2

[0120] The second embodiment corresponds to the first embodiment, and provides a method for processing user rights and interests information from the perspective of the client corresponding to the second user, see Figure 8 , the method may specifically include:

[0121] S801: Receive a second user's access request to the target page;

[0122] S802: Obtain the page data of the target page from the server, where the page data includes pre-equity information to be issued, and the pre-equity information is obtained by at least one substantial interest to be issued by at least one first user Generated after aggregation;

[0123] S803: When displaying the target page according to the page data, provide information about the pre-equity, so as to convert the pre-equity into associated real equity by writing off the pre-equity .

[0124] Specifically, when providing the information about the pre-equity, for the pre-equity associated with a synchronous trigger condition, the informa...

Embodiment 3

[0127] In the aforementioned embodiments 1 and 2, the concept of pre-equity was proposed, forming an independent layer, which can facilitate the linkage with other external activities, or form a "one-to-one" relationship between its own activities and the trigger conditions of each second user's behavior. One" and "one-to-many" relationships.

[0128] In the third embodiment, a simplified solution is also provided, that is, the pre-equity and the second user's behavior trigger conditions can be combined, the concept of pre-equity is no longer used, and only the second user's behavior The description of the trigger condition is extended, so that a one-to-one relationship between the second user behavior trigger condition and the actual equity combination can be formed, and the one-to-many association is achieved by repeatedly configuring multiple second user behavior trigger conditions. The same combination of rights and interests to complete.

[0129] Specifically, see Figu...

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Abstract

The embodiment of the invention discloses a user rights and interests information processing method and device and electronic equipment, and the method comprises: receiving request information sent byat least one first user, enabling the request information to comprise at least one piece of actual rights and interests, collecting the request information sent by the first user, and generating an actual rights and interests pool; generating at least one preposed right and interest according to at least one real right and interest in the real right and interest pool, and establishing an association relationship between the preposed right and interest; issuing the preposed rights and interests to a second user; and under the condition that the preposed rights and interests are cancelled afterverification, converting the preposed rights and interests into associated actual rights and interests, and storing the associated actual rights and interests into an account associated with the second user. Through the embodiment of the invention, the cost in the user right distribution process is reduced, the efficiency and the distribution effect are improved, and the resource waste is reduced.

Description

technical field [0001] The present application relates to the technical field of user rights information processing, in particular to a method, device and electronic equipment for processing user rights information. Background technique [0002] In the online sales system, whether it is a platform or a merchant relying on the platform, do a good job in attracting new users (indicating the number of new users), promoting activation and retention (promoting product activity and retaining new users, directly The indicator is the number of active users) are important operational goals, and distributing user benefits such as coupons, red envelopes, and shopping allowances to users is one of the specific means. [0003] Under the trend of refined and intelligent operation, merchants hope to improve the efficiency and accuracy of rights distribution in order to maximize the profits of merchants; while the platform hopes to use the advantages and capabilities of the platform to Emp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0239G06Q30/0207
Inventor 马立铭吴心哲
Owner 阿里巴巴(深圳)技术有限公司
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