Novel advertising system and method based on brand and product column division technology

Abstract

The invention provides a novel advertisement system based on brand and product column division technology. The novel advertisement system comprises a publishing client, an advertisement publishing server, a first acquisition module, a judgment module, an advertisement column division module, an interactive playing client and an interaction module; the advertisement publishing server further comprises a second obtaining module which is in communication connection with the interaction module and used for obtaining the interaction information control module; a control module which is in communication connection with the second obtaining module and used for forming privilege rewards based on the interaction information; and a sending module which his in communication connection with the control module and the interaction module and is used for sending the privilege rewards to the interactive playing client.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to a novel advertising system and method based on brand and product column technology. Background technique [0002] Digital Internet media advertising is one of the emerging advertising forms that use the Internet as a communication carrier. The current digital Internet media advertising platform is mainly based on information flow, that is, the platform places advertisements on social media, user friend dynamics and other information flows. The current information flow platforms are mainly based on Toutiao, Yidian News, Baidu, Fantong, Zhihu, Xiaohongshu, Bilibili, and Zuyou. [0003] It has common defects: [0004] 1. The platform sets up advertising positions based on content, and it must grasp the relationship between user experience and advertising revenue. If the product encounters bundling, automatic pop-up, modification of the homepage of the website, and advertisemen...

AI Technical Summary

Problems solved by technology

[0005] 2. Incremental advertising takes up the experience of high-quality content, resulting in fewer users, lower platform experience satisfaction, and lower brand influence.

[0007] 1. The cost is too high, and the information flow advertisement makes most advertisers, especially small and medium-sized advertisers, burdened and embarrassed, and the difficulty of operation and growth has increased sharply;

[0008] 2. The conversion rate is difficult to guarantee

For the traditional model, platform users are passively accepting advertising information. Due to factors such as aversion to advertisements and aversion to advertising delivery mechanisms, it is difficult for advertisers to effectively guarantee the conversion rate of platform advertisements;

[0009] 3. The conversion rate is difficult to measure

For traditional advertisers, it is difficult to measure the conversion rate of advertisements due to the multi-channel advertising and the imperfect platform mechanism.

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