Offline merchant targeted promotion system
A pertinent, merchant technology, applied in business, equipment, buying and selling/leasing transactions, etc., can solve the problems of reducing the competitive advantage of offline merchants and the inability to promote timely promotion of merchants' promotional information, and achieve the effect of improving competitiveness.
Pending Publication Date: 2020-08-04
杭州在简文化艺术策划有限公司
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Problems solved by technology
[0003] And in the process of offline consumption, because the promotion information of merchants cannot be promoted to targeted consumer groups in a timely manner (targeted consumer groups refer to: frequent consumption at this merchant or consumption at other merchants with the same consumption level), which further reduces the competitive advantage
Method used
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Embodiment Construction
[0021] The present invention will be further described below. It should be noted that this embodiment is based on the technical solution and provides detailed implementation and specific operation process, but the protection scope of the present invention is not limited to this embodiment.
[0022] Structure of the present invention includes:
[0023] The consumption information collection module is used to collect consumption records of consumers; the consumer collection module includes a face recognition mechanism and a shopping mall VIP recording mechanism arranged at the entrance of the mall.
[0024] The data integration module is used to classify the consumption records and integrate shopping mall information; wherein, the shopping mall information includes brand classification information and brand promotion information in the shopping mall.
[0025] The promotion module is used to send the shopping mall information corresponding to the consumption records to consumers ...
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The invention discloses an offline merchant targeted promotion system, which comprises: a consumption information acquisition module used for acquiring consumption records of consumers; a data integration module which is used for classifying the consumption records and integrating shopping mall information; a promotion module which is used for sending the shopping mall information corresponding tothe consumption record to the consumer and providing an experience channel, wherein the consumption information acquisition module is connected with the data integration module, and the data integration module is connected with the promotion module. According to the offline merchant targeted promotion system adopting the structure, brand information and specific commodity information in a shopping mall can be quickly pushed to corresponding consumer groups according to consumption habits of consumers, experience channels and purchase channels are provided for the consumers, and the competitiveness of offline sales is improved.
Description
technical field [0001] The invention relates to an offline promotion technology, in particular to a targeted promotion system for offline merchants. Background technique [0002] With the continuous development of science and technology and the continuous improvement of people's living standards, online payment technology has developed rapidly, and people often use online payment methods for offline consumption, but for now, people's daily consumption patterns Gradually transition from offline consumption mode to online consumption mode. With the transformation of consumption patterns, the ability of offline merchants to attract customers is gradually declining compared with online merchants. [0003] And in the process of offline consumption, because the promotion information of merchants cannot be promoted to targeted consumer groups in a timely manner (targeted consumer groups refer to: frequent consumption at this merchant or consumption at other merchants with the same...
Claims
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IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0631G06Q30/0639G06Q30/0201G06Q30/0255G06Q30/0224
Inventor 郑磊
Owner 杭州在简文化艺术策划有限公司