Information pushing method and device based on kafka, equipment and storage medium

A technology of information push and business information, applied in the field of data analysis, can solve the problems of low accuracy, low efficiency of information recommendation, low conversion rate of recommended information, etc., and achieve the effect of precise push and efficiency improvement

Pending Publication Date: 2020-09-15
CHINA PING AN PROPERTY INSURANCE CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the user data it collects is analyzed based on all user information and pushed to all users. This method of information push is less accurate, and the recommended information is not what users actually need, which makes the conversion rate of recommended information Not high, resulting in low information recommendation efficiency

Method used

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  • Information pushing method and device based on kafka, equipment and storage medium
  • Information pushing method and device based on kafka, equipment and storage medium
  • Information pushing method and device based on kafka, equipment and storage medium

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Embodiment Construction

[0046]Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the technical field of the application; the terms used herein in the description of the application are only to describe specific embodiments The purpose is not to limit the present application; the terms "comprising" and "having" and any variations thereof in the specification and claims of the present application and the description of the above drawings are intended to cover non-exclusive inclusion. The terms "first", "second" and the like in the description and claims of the present application or the above drawings are used to distinguish different objects, rather than to describe a specific order.

[0047] Reference herein to an "embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the present application. The occurrence...

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Abstract

The embodiment of the invention belongs to the field of data analysis, and relates to an information pushing method and device based on kafka, computer equipment and a storage medium. The method comprises the steps: generating a group category according to a preset user operation event and a dynamic screening condition attribute; constructing a point burying event, collecting user data of a user through the point burying event, and storing the user data in a distributed search engine ElasticSearch; the method comprises the steps of configuring a distributed message publishing and subscribing system kafka and processing user data by adopting a distributed calculation engine Spark to obtain a group category corresponding to each user, determining a to-be-recommended group category from the group categories according to service information, and pushing the service information to the users included in the to-be-recommended group category. According to the invention, accurate pushing is realized for users of different group categories, and the service information pushing efficiency is improved. The invention also relates to a blockchain technology, and the user data can be stored in theblockchain node.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular to a kafka-based information push method, device, device and storage medium. Background technique [0002] Information recommendation is a way to push data information that users care about to users according to user preferences. Accurate information recommendation, on the one hand, is beneficial for data providers to push their own data information to users; on the other hand, it is also conducive to users get the information they want. Recommender systems have grown in popularity in recent years and are used in a variety of different fields, including movies, music, news, books, and more. For example, e-commerce platforms also have their own special recommendation systems to provide customers with products they may like. With reasonable settings, it can effectively increase profits, click-through rates, conversion rates, etc., and provide users with a better ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/06H04L29/08
CPCG06F16/9535G06Q30/0631H04L67/55
Inventor 李强
Owner CHINA PING AN PROPERTY INSURANCE CO LTD
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