Method and system for placing regional advertisements

Abstract

The invention provides a regional advertisement putting method and system, and the method comprises the steps: storing one or more advertisement putting regions preset by a user, obtaining the first position information of a vehicle, judging whether the vehicle is in the advertisement putting region or not according to the first position information, and when the vehicle is in the advertisement putting region, determining a first advertisement putting area where the vehicle is located currently; determining a first region task according to a preset corresponding relationship between the advertisement putting region and the region task and the first advertisement putting region; and according to a preset permutation and combination rule, carrying out permutation and combination on advertisements in the first area task to generate a first scheduling table, and controlling the LED control device to put the advertisements corresponding to the first scheduling table into an LED display screen on the vehicle to be displayed according to the first scheduling table. According to the advertisement putting method and system provided by the invention, the advertisement put by the LED displayscreen on the vehicle conforms to the characteristics of the area where the vehicle is located, and accurate putting of the advertisement is achieved.

Description

technical field [0001] The invention relates to the field of advertisement delivery, in particular to a method and system for placing regional advertisements. Background technique [0002] With the current development of the vehicle LED display industry and the increase in the number of urban vehicles, advertisers have developed a new advertising method, which is to install the vehicle LED display in the rear window screen of the vehicle (or the vehicle LED display on the top of the vehicle) screen) to achieve the purpose of advertising by driving the car, but the current problem is that the driver who is driving the car cannot switch the advertisement content in the displayed on-board LED display anytime and anywhere. This method of switching advertising content is based on manual operation of the terminal to achieve the purpose of switching. This approach may affect the safe driving of the vehicle, cannot guarantee accurate switching time, and requires a certain amount of ...

AI Technical Summary

Problems solved by technology

[0002] With the current development of the vehicle LED display industry and the increase in the number of urban vehicles, advertisers have developed a new advertising method, which is to install the vehicle LED display in the rear window screen of the vehicle (or the vehicle LED display on the top of the vehicle) screen) to achieve the purpose of advertising by driving the car, but the current problem is that the driver who is driving the car cannot switch the advertisement content in the displayed on-board LED display anytime and anywhere. This method of switching advertising content is based on manual operation of the terminal to achieve the purpose of switching. This approach may affect the safe driving of the vehicle, cannot guarantee accurate switching time, and requires a certain amount of manual time to determine the switching advertising content. Correctness, another way to switch the content of the advertisement is to switch in turn according to the ordinary schedule, which will cause the content of the advertisement to not form a corresponding relationship with this area

The content of advertising may not be suitable for the characteristics of this area (cars cannot drive vehicles according to fixed routes, and ordinary schedules will not adjust the content of advertising according to the driving route), so people in the field urgently need to find a New technical solutions to solve the above problems

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