Taxi advertisement directional delivery method and system based on image processing

Abstract

The invention provides a taxi advertisement directional delivery method and system based on image processing, and the method comprises the steps: carrying out the classification and labeling of to-be-delivered advertisement materials of a taxi, and obtaining different label advertisement materials; collecting videos of rear vehicles in the running process of the taxi in real time, and performing framing processing on the videos to obtain a picture set; identifying the picture set, obtaining driver attributes and vehicle characteristic attributes of the rear vehicles, matching the driver attributes with a face database, matching the vehicle characteristic attributes with a vehicle model database, and obtaining driver preference attributes and consumption capability levels of the rear vehicles; and performing advertisement directional delivery according to the driver attributes, the driver preference attributes, the driver consumption capability attributes and the label advertisement materials. According to the method, the directional advertisement delivery is realized, the influence of the advertisement is expanded, the consumption demand of consumers is stimulated, the conversion rate from advertisement delivery to purchase is improved, and an advertiser can be helped to perform targeted advertisement delivery more efficiently.

Description

technical field [0001] The invention relates to the technical field of advertisement delivery, in particular to a method and system for targeted delivery of taxi advertisements based on image processing. Background technique [0002] With the diversified development of outdoor advertising forms, there are more and more applicable scenarios for outdoor advertising, and taxi projection and LED screen advertising are also gradually emerging. [0003] At present, as far as the existing technology is concerned, if each advertiser wants to expand the influence of its advertisement and improve the purchasing power of the advertised product, it usually realizes the continuous looping of the advertisement of each advertiser by purchasing the time period of its advertisement on the taxi. [0004] However, there are many disadvantages in the way that ads are continuously played in a loop: [0005] (1) Targeted advertisements cannot be placed. When the advertisements are placed on peop...

AI Technical Summary

Problems solved by technology

[0007] In order to solve the technical problems in the prior art that advertisements cannot be placed in a targeted manner, have low influence and low conversion rate, the present invention provides a method for targeted advertisements in taxis based on image processing. The ability to place corresponding advertisements realizes the targeted delivery of advertisements, expands the influence of advertisements, stimulates consumer demand, improves the conversion rate from advertisement placement to purchase, and can help advertisers carry out targeted advertising more efficiently. Advertising

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