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Data processing method and device based on delivery channel

A data processing and channel technology, applied in the field of data processing, can solve the problems of single quality evaluation dimension, low accuracy of evaluation results, and inability to accurately reflect evaluation results, and achieve the effect of improving operation efficiency and accuracy.

Active Publication Date: 2021-01-15
当趣网络科技(杭州)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when any set-top box / smart TV uses the interactive system, its behavior is often not limited to the opening of the interactive system, that is, the dimension of quality evaluation is too single, so that the evaluation results cannot accurately reflect the commercial value of the distribution channel
[0005] At present, no effective solution has been proposed for the problem that quality assessment based on a single dimension in related technologies easily leads to low accuracy of assessment results

Method used

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  • Data processing method and device based on delivery channel
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  • Data processing method and device based on delivery channel

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0055] Embodiment 1 provides a data processing method based on delivery channels, aiming to solve the problem in the related art that performing quality assessment based on a single dimension easily leads to low accuracy of assessment results.

[0056]It can be understood that the steps of the method are completed based on the execution device. Specifically, the execution device may be a server, a cloud server, a client, a processor, and other devices, but the execution device is not limited to the above types.

[0057] figure 1 It is a flowchart of the data processing method shown in Embodiment 1 of the present application, such as figure 1 As shown, the method includes step S101 to step S104.

[0058] Step S101. Obtain valid terminals via delivery channels. It is worth noting here that the distribution channel can be a manufacturer of a set-top box / smart TV, and the set-top box / smart TV is pre-installed with an interactive system, and the interactive system uploads data o...

Embodiment 2

[0072] The second embodiment provides a data processing method based on delivery channels, and the second embodiment is implemented on the basis of the first embodiment. figure 2 It is the flowchart of step S104 shown in the second embodiment of the present application, refer to figure 1 and figure 2 As shown, step S104 includes step S201 to step S203.

[0073] Step S201, group the behavior levels according to the behavior parameters, and obtain more than two treatment groups. Taking the example in step S104 for illustration, the 500 behavior levels are grouped according to the behavior parameters to obtain 5 treatment groups, and each treatment group has 100 behavior levels corresponding to the same behavior parameter.

[0074] Step S202, calculating the comprehensive behavior level of the distribution channel based on the behavior levels in the processing group. The following takes any treatment group as an example. When there are 100 behavior levels in the treatment gr...

Embodiment 3

[0080] The third embodiment provides a data processing method based on delivery channels, and the third embodiment is carried out on the basis of the first embodiment. image 3 It is the flowchart of step S104 shown in Embodiment 3 of the present application, refer to figure 1 and figure 2 As shown, step S104 includes step S301 and step S302.

[0081] Step S301, calculating the quality level of the behavior parameter group based on each behavior level in the behavior parameter group. Referring to the relevant description in the second embodiment, after step S103 is executed, each behavior parameter group has a behavior level corresponding to the number of behavior parameters. For example, the behavior parameter group has information of 5 behavior parameter groups, then 5 behavior levels can be obtained after step S103.

[0082] The following uses any behavior parameter group as an example to illustrate, first query the weight of each behavior parameter, and then use the th...

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Abstract

The invention discloses a data processing method and device based on a delivery channel, relates to the technical field of channel analysis, and is used for solving the problem of low accuracy of an evaluation result easily caused by quality evaluation executed based on a single dimension in the prior art. The method comprises the steps: obtaining an effective terminal via the delivery channel; querying a behavior parameter group of the effective terminal, wherein the behavior parameter group at least comprises information of any two behavior parameters in application downloading, applicationuse, navigation use, film watching records and film watching expenditures; calculating the behavior grade of each behavior parameter in the behavior parameter group; and calculating the comprehensivequality grade of the delivery channel based on each behavior grade. According to the method, quality evaluation is carried out on the basis of multiple dimensions, so that the accuracy of an evaluation result is improved.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a data processing method and device based on delivery channels. Background technique [0002] With the continuous development of the Internet and big data, home TVs are gradually becoming intelligent. For example, if an interactive system is installed in a set-top box / smart TV, the smart TV can use the portal navigation menu to select content, perform program retrieval, software download, and information upload through the interactive system. [0003] Correspondingly, the manufacturer of the set-top box / smart TV is used as a distribution channel, and its quality is usually evaluated by the developer of the interactive system in order to understand the commercial value of the distribution channel and make a better choice. [0004] In the related art, the quality evaluation of the delivery channel depends on the average number of opening times of the interactive sy...

Claims

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Application Information

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IPC IPC(8): H04N17/00
CPCH04N17/004Y02D10/00
Inventor 余锋金凌琳章艳泽
Owner 当趣网络科技(杭州)有限公司