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Method and device for automatically managing advertisement putting and electronic equipment

An advertising delivery and automatic management technology, applied in advertising, data processing applications, instruments, etc., can solve the problems of difficulty in obtaining publicity effects, and it is difficult for advertisers to determine the delivery effect, achieve optimization effects, reduce the consumption of human and material resources, improve The effect of efficiency

Pending Publication Date: 2021-02-09
北京淇瑀信息科技有限公司
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AI Technical Summary

Problems solved by technology

[0002] For the field of Internet advertising, there are many delivery channels and flexible delivery models, and the rich choices make it difficult for advertisers to determine which delivery channel and delivery model to choose to bring the best delivery effect
At present, advertisers usually rely on artificial analysis of historical advertising experience to select delivery channels and delivery models. Plenty of practical experience has proved that the mode of artificial analysis and control of advertising delivery often invests a lot of resources, but it is difficult to achieve stable and good publicity effects.

Method used

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  • Method and device for automatically managing advertisement putting and electronic equipment
  • Method and device for automatically managing advertisement putting and electronic equipment
  • Method and device for automatically managing advertisement putting and electronic equipment

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Embodiment Construction

[0026] Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings, and although the exemplary embodiments may be embodied in many specific forms, these should not be construed as limited to the embodiments set forth herein. On the contrary, these exemplary embodiments are provided in order to make the content of the present invention more complete and more convenient to fully convey the inventive concept to those skilled in the art.

[0027] On the premise of complying with the technical concept of the present invention, the structure, performance, effect or other features described in a specific embodiment can be combined in any suitable way into one or more other embodiments.

[0028] During the introduction of specific embodiments, detailed descriptions of structures, performances, effects or other features are intended to enable those skilled in the art to fully understand the embodiments. However, it does no...

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Abstract

The invention discloses a method and device for automatically managing advertisement putting and electronic equipment. The method comprises the steps: obtaining the feature data of a plurality of historical advertisement putting and the corresponding actual effect data, enabling the feature data to comprise putting channel data and putting mode data, and enabling the feature data to serve as training data; establishing a machine self-learning model for calculating an advertisement putting effect, and training the machine self-learning model by using the training data; predicting the obtained actual effect of the feature data of the to-be-delivered advertisement, and generating suggestion data; and modifying the feature data of the advertisement to be released according to the suggestion data. Advertisement putting channels and putting modes are obtained from historical advertisement putting to serve as feature data, the actual effect of historical advertisement putting is quantified into effect data, training of a machine self-learning model is carried out, after the feature data of the to-be-put advertisement is input into the model, prediction of the effect data can be achieved,and according to the quality of a prediction result, the advertisement putting effect is improved. Therefore, the characteristic data of the advertisement can be adjusted.

Description

technical field [0001] The present invention relates to the field of computer information processing, in particular to a method, device, electronic equipment and computer-readable medium for automatically managing advertisement delivery. Background technique [0002] As far as the field of Internet advertising is concerned, there are many delivery channels and flexible delivery models, and the rich choices make it difficult for advertisers to determine which delivery channel and delivery model to choose to bring the best delivery effect. At present, advertisers usually rely on artificial analysis of historical advertising experience to select delivery channels and delivery models. Plenty of practical experience has proved that the mode of artificial analysis and control of advertising delivery often invests a lot of resources, but it is difficult to achieve stable and good publicity effects. [0003] Therefore, a new technical solution is needed to automatically select the a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N20/00
CPCG06Q30/0243G06Q30/0277G06N20/00
Inventor 陈博郑盛麟黎文杰张嘉伟
Owner 北京淇瑀信息科技有限公司
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