Intelligent marketing system based on Internet big data

Abstract

The invention discloses an intelligent marketing system based on Internet big data, and the key points of the technical scheme are that the system comprises a cloud platform and an e-commerce platform; the e-commerce platform comprises a login module, a transaction module, a transportation module, an after-sales module and a marketing module, and the cloud platform and the e-commerce platform carry out data exchange and transmission through the Internet; the cloud platform comprises a cloud server, a terminal server and cloud terminal equipment; the cloud server is used for storing, calculating and analyzing all data of the e-commerce platform, and the terminal server is connected with the cloud terminal equipment through a wireless network. The cloud terminal equipment is connected with the system desktop of the cloud server through a communication protocol and is displayed at the front end; the effects of high user purchase efficiency, full exploration of directional potential customers, accurate and efficient big data marketing promotion, high intelligence, low marketing cost and high input-output are achieved.

Description

technical field [0001] The invention belongs to the field of marketing, and in particular relates to an intelligent marketing system based on Internet big data. Background technique [0002] Internet big data has now formed a huge ecosystem, which includes both technical systems and business systems. The links involved include data collection, data organization, storage, security, analysis, presentation and application. With the big data It is constantly beginning to fall into the industry field, and big data itself is opening up more and more value space. [0003] The marketing system is the subject system for an enterprise to create value for customers, realize exchanges with customers, and finally obtain sales revenue and return on investment. There are many factors involved in the marketing system, including both internal and external factors of the enterprise, and these factors have no Every exception is evolving. Therefore, the company's marketing strategy and its co...

AI Technical Summary

Problems solved by technology

Relying on mobile terminals and based on individual consumers, it realizes the advantages of diffuse consumption, but it also has defects, such as: its user purchase efficiency is low, and potential customers cannot be discovered, resulting in low market share, heavy marketing workload and low efficiency. High, high marketing costs and low input-output ratio

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