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Copywriting push optimization method and device, storage medium and terminal equipment

An optimization method and copywriting technology, applied in the computer field, can solve the problems of the overall color of the page, the theme cannot be changed, other users cannot be attracted, and the number of page views cannot be increased, so as to prolong the browsing time, humanization and intelligence. Visual effects, the effect of a good user experience

Pending Publication Date: 2021-05-21
GREE ELECTRIC APPLIANCES INC +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical solutions of the prior art have the following defects: the overall color and theme of the page cannot be changed, and because different users have different preferences for the color and vision of the web page, the traditional web design can only interest some users, and others are not interested. For users, it cannot serve the purpose of attracting and so on, so it cannot increase the number of page views

Method used

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  • Copywriting push optimization method and device, storage medium and terminal equipment
  • Copywriting push optimization method and device, storage medium and terminal equipment
  • Copywriting push optimization method and device, storage medium and terminal equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0041] refer to figure 1 , figure 1 It is a schematic flow chart of a copy pushing optimization method provided in this application, which will be described in detail below in conjunction with steps S100-S150.

[0042] Step S100: When receiving a page login request of a user ID, verify whether the user ID is the first login.

[0043] Step S110: When the user ID is the first login, obtain the page element data of the webpage browsed by the user ID, the page element data includes page color data and / or page style data.

[0044] Step S120: Record the user ID's browsing operations on page elements and operation time.

[0045]Further, the page color data is the CSS color category of each element of the page and / or the page style data is the CSS style category of each element of the page.

[0046] Further, the page element data of the webpage browsed by the user ID is acquired, specifically including:

[0047] The crawler technology is used to obtain the page element data of the...

Embodiment 2

[0062] refer to figure 2 , figure 2 It is a schematic flowchart of another method for optimizing copywriting provided by the present application, which will be described in detail below in conjunction with steps S210-S260.

[0063] Step S210: Obtain page element data;

[0064] When the user logs in to the client of the online shopping mall for the first time to browse the webpage, the page data of the current webpage browsed by the user is crawled on the server side through crawler technology, and the crawled page data is stored in the server. Wherein, the page data includes webpage style data and webpage element data, the webpage style data is the CSS style category of each element of the current page, and the webpage element data is the CSS color category of each element of the current page. The process of using crawler technology to obtain page data is actually to capture the HTML page elements and attribute codes of the current web page and the CSS page style code of e...

Embodiment 3

[0076] In an implementable manner, step S210 may also be:

[0077] Step S210: Obtain page element data.

[0078] When the user first logs in to the client of the online shopping mall to browse the webpage, the server obtains the page data of the current webpage browsed by the user through the buried point technology, and stores the obtained page data in the server. The specific operation method is as follows: Add a buried point operation to each picture on the client. When the user browses a certain webpage and clicks on a certain picture in the webpage, the buried point operation of the picture will be executed immediately, and The current picture information browsed by the user is passed to the server, and the server obtains the current user's favorite element information and theme color through the received picture information, and then captures the time when the user browses the page after the acquisition is successful.

[0079] To sum up, this application crawls the CSS ...

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PUM

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Abstract

The invention provides a copywriting push optimization method and device, a storage medium and terminal equipment, and relates to the technical field of network technologies. In the method, the process includes, when a page login request of a user ID is received, verifying whether the user ID is logged in for the first time or not; when the user ID logs in for the first time, page element data of a webpage browsed by the user ID are obtained, browsing operation and operation time of the user ID for page elements are recorded, and the page element data comprise page color data and / or page style data; matching the page element data with browsing operation and operation time to determine a corresponding relationship among the user ID, the page element data and the operation time; judging the visual preference of the user ID according to the corresponding relationship among the user ID, the page element data and the operation time; and when the same user ID logs in again, pushing the copywriting information to the user ID by using the corresponding page element data according to the visual preference of the user ID.

Description

technical field [0001] The present application belongs to the field of computer technology, and in particular relates to a copy pushing optimization method, storage medium, device and terminal equipment. Background technique [0002] With the rapid development of the Internet, more and more applications or webpages push copywriting to users through information push. Copywriting is a kind of prompt content presented to users, which can be language text, pictures and hyperlinks. For For online shopping malls, the overall color and theme of the page are important components of the copywriting. The overall elements and effects of the page are mainly used to express the emotion of the webpage and enhance the atmosphere of the webpage. For this reason, how to recommend to users the copywriting of their favorite color has become an appeal for the development of today's social network malls. [0003] In the prior art, during the page design process, the overall color and theme of t...

Claims

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Application Information

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IPC IPC(8): G06F16/951G06F16/9535
CPCG06F16/951G06F16/9535
Inventor 邱方旭谭泽汉张诗茹侯俊光
Owner GREE ELECTRIC APPLIANCES INC