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Multimedia object delivery method and device, equipment and medium

A delivery method and multimedia technology, applied in the computer field, can solve the problem of no advertising cold start period, etc., to achieve the effect of increasing advertising traffic, increasing coverage area, and increasing probability

Pending Publication Date: 2021-06-01
HANGZHOU NETEASE ZAIGU TECH CO LTD
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  • Summary
  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

However, currently there is no effective method that is conducive to the promotion of advertising in the cold start period

Method used

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  • Multimedia object delivery method and device, equipment and medium
  • Multimedia object delivery method and device, equipment and medium
  • Multimedia object delivery method and device, equipment and medium

Examples

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Embodiment Construction

[0102] In order to make the purpose, technical solutions and advantages of the present disclosure clearer, the present disclosure will be further described in detail below with reference to the accompanying drawings. Apparently, the described embodiments are only some of the embodiments of the present disclosure, not all of them. Based on the embodiments in the present disclosure, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present disclosure.

[0103] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure are used to distinguish similar objects, and not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrat...

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PUM

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Abstract

The invention provides a multimedia object putting method and device, equipment and a medium, and relates to the technical field of computers, and the method comprises the steps: obtaining putting information of a plurality of first multimedia materials which are put on a target multimedia platform at present, determining at least one first multimedia material as a target multimedia material to be repeatedly put based on the putting information, wherein the delivery information comprises conversion information and bidding information; according to bid information in the delivery information of each target multimedia material, determining at least one piece of to-be-delivered target bid information corresponding to each target multimedia material; respectively combining each target multimedia material and the at least one piece of target bidding information corresponding to each target multimedia material to generate a plurality of first multimedia objects to be put; and putting the plurality of first multimedia objects to the target multimedia platform. The scheme disclosed by the invention is beneficial to improving the advertisement flow, so that the starting effect of the advertisement in the cold starting period is optimized.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular to a method, device, device and medium for delivering multimedia objects. Background technique [0002] This section is intended to provide a background or context for implementations of the disclosure that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] For advertisers, there are two core indicators for advertising: traffic size and cost. However, in business practice, the more traffic obtained by advertisements, the more user behaviors can be collected by the advertising platform, and the click-through rate and conversion rate of advertisements can be estimated more accurately, so as to match more suitable groups of people and further reduce the cost of advertisements. cost. Therefore, how to smoothly start the volume (that is, get more traffic) is often the most critical factor affecting ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 王迪江海滕龙邱显杨杰梁钧
Owner HANGZHOU NETEASE ZAIGU TECH CO LTD
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