Multimedia object delivery method and device, equipment and medium

A delivery method and multimedia technology, applied in the computer field, can solve the problem of no advertising cold start period, etc., to achieve the effect of increasing advertising traffic, increasing coverage area, and increasing probability

Pending Publication Date: 2021-06-01

HANGZHOU NETEASE ZAIGU TECH CO LTD

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AI-Extracted Technical Summary

Problems solved by technology

However, currently there is no effective method that is condu...

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Method used

Through above-mentioned bid strategy, for each target multimedia material, can provide rich bidding information, for example, the first multimedia object that target multimedia material generates is an advertisement plan, because in the early stage of advertising (i.e. cold start period ), the advertiser cannot determine the appropriate bid for each advertising plan, and the appropriate bid is very important for the effect of advertising, because the target multimedia platform (such as an advertising platform) will match the corresponding crowd according to the bid of the advertising plan, and Matching the right audience for your ad can increase your ad traffic. Therefore, by enriching the bidding information of each advertising plan, the embodiments of the present disclosure can enable the target multimedia platform (such as an advertising platform) to match different groups of people for advertisements, thereby increasing the probability of matching suitable groups of people, which is conducive to improving the traffic of advertisements, and can Optimize the initial effect of advertising in the cold start period.

[0119] Therefore, embodiments of the present disclosure provide a method, device, device and medium for delivering multimedia objects, by multiplexing already delivered multimedia materials (such as advertising materials) and enriching the bidding of each multimedia material delivered Information, put out a large number of diverse multimedia objects (advertising plan as an example below), so that the target multimedia platform (such as advertising platform) can get different conversion rate and click rate estimates based on these advertising plans, so as to match different Increasing the overall coverage area of advertisements is beneficial to increase the traffic of advertisements. Therefore, the solutions of the embodiments of the present disclosure can optimize the starting volume effect of advertisements in the cold start period.

[0136] Because the acquisition of multimedia materials requires a certain cost, for example, for video materials, it may need to be re-edited or even re-shot, and the cost is relatively high. Therefore, in this embodiment, multiple first multimedia objects can be generated from the same first multimedia material by repeatedly placing the first multimedia material and enriching the bidding information...

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Abstract

The invention provides a multimedia object putting method and device, equipment and a medium, and relates to the technical field of computers, and the method comprises the steps: obtaining putting information of a plurality of first multimedia materials which are put on a target multimedia platform at present, determining at least one first multimedia material as a target multimedia material to be repeatedly put based on the putting information, wherein the delivery information comprises conversion information and bidding information; according to bid information in the delivery information of each target multimedia material, determining at least one piece of to-be-delivered target bid information corresponding to each target multimedia material; respectively combining each target multimedia material and the at least one piece of target bidding information corresponding to each target multimedia material to generate a plurality of first multimedia objects to be put; and putting the plurality of first multimedia objects to the target multimedia platform. The scheme disclosed by the invention is beneficial to improving the advertisement flow, so that the starting effect of the advertisement in the cold starting period is optimized.

Application Domain

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Examples

Experimental program(1)

Example Embodiment

[0102]In order to make the objects, technical solutions, and advantages of the present disclosure, the present disclosure will be further described in detail below with reference to the accompanying drawings, as described herein is merely a part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments of the present disclosure, all other embodiments obtained without making creative labor without making creative labor premises.

[0103]It should be noted that the terms "first", "second", "second", or the like in the specification of the present disclosure, and the like are used to distinguish the similar object without having to describe a particular order or award order. It is to be understood that the data such as use can be interchanged in appropriate, so that the embodiments of the present disclosure described herein can be implemented in the order other than those illustrated or described herein.

[0104]Moreover, the terms "including" and "having" and any variations are intended to cover non-rowing, such as process, methods, systems, products, or equipment that contain a series of steps or units, including a series of steps or units, are not necessarily limited to clearly listed. These steps or units may include other steps or units that are not clearly listed or for these processes, methods, products, or equipment.

[0105]In order to understand, the part of the sections according to the present application will be explained below.

[0106]Advertising, legal persons, other economic organizations or individuals that advertise or entrust others for sales of goods or serve themselves or entrust others.

[0107]Advertising platform: Undertake the advertising main investment, put the advertisers' advertisement to the platform.

[0108]Short video ad: advertisement with short video is material, generally consisting of "Short Video + Copy", such as shake advertising, fast hand advertising is a typical short video advertisement.

[0109]Non-real-time direct investment: Advertising main to advertising platforms provide overall bids, cost expectations, accomplishing bidding decisions for each traffic, and ensuring as much as possible by clicking rate estimates, as much as possible. In this mode, the advertiser does not need to make decisions for each traffic, and each user needs to give an overall bid expectation according to the overall environment of the market, and there is no specific user information, so this advertising means is more suitable. Used in the scene of the new (ie attracted new users).

[0110]Cold start period: newly putted advertisement, when the exposure is rare, the platform will make a reasonable estimate of the hit rate and conversion rate of the advertisement. This stage is called the cold start period of the advertisement.

[0111]MarketingAPI: It is provided by the advertising platform to integrate various functions of the advertising platform, and provide the program interface to the advertiser system. Various advertising and management actions similar to manual operation can be realized based on the interface.

[0112]The design idea of the present disclosure is described below.

[0113]In a non-real-time direct investment, the advertisement does not bid each traffic, but gives an overall cost expectation, and the advertising platform is based on the expected bid, combined with each user's click rate and conversion rate estimation of each advertisement. Comprehensive calculation calculates the best bid for each advertisement at each traffic and participate in the bid. In this way, the advertisement platform must accurately estimate the "User-Advertising" click rate, conversion rate, to match the advertisement to the appropriate crowd. The hit rate, the estimate of the conversion is based on user behavior. From this point of view, the delivery of such ads can be divided into two phases:

[0114]The first stage: cold start period. The advertisement has just put it out, lacks sufficient user behavior data to support the click rate, conversion estimate, at which time the platform is based on advertising itself, accuracy is often low.

[0115]The second stage: the smooth period. The advertisement has got a certain traffic, accumulating a sufficient user behavior data, the advertisement platform has a relatively reasonable estimate of the hit rate, conversion rate under different users, the accuracy is high, and the advertisement can match the appropriate crowd.

[0116]In theory, improve advertising "hard strength", such as promoting the quality of the goods, there is enough discounts such as discounts, whether the creative material can attract users, etc., allow advertising to get more traffic. However, the control of the cold start period is small, because the advertisement platform does not have enough user behavior data support, and describes the quality, click rate, conversion rate of advertisements. The estimate is more dependent on the advertisement policy and the information of the advertising material itself; and the smooth-free advertisement is sufficient for user behavior data. At this time, the quality of advertising is clear, and it is not easy to accept factors other than "hard strength".

[0117]For cold-opening, the initial click rate given by the advertisement platform, the conversion rate is easily deviated, resulting in the advertisement platform to match the most suitable group of people, and the advertisement effect is deteriorated, even more disadvantageous. The amount of advertising, and the advertisement is "previvable - can't take the amount - predictive more than", which will lead to this advertisement. That is, the advertisement is difficult to degree during the cold start period.

[0118]Based on the above considerations, the advertising cold start period is the key to the start of advertising. However, there is currently no effective way to start the start of an advertising cold start.

[0119]Therefore, the present disclosure provides a method, apparatus, apparatus, and medium of a multimedia object, and can be bid by multiplexing multimedia materials (such as advertising materials), and enriches the bidding information of each multimedia material put. A large amount of multimedia objects (following the advertising plan as an example), enabling the target multimedia platform (such as advertising platform) to obtain different conversion and click rate estimates based on these advertising programs, in order to match different people, improve The coverage area of the advertisement is conducive to improving the advertising flow, so the scheme of the present disclosure can optimize the start of advertising in the cold start period.

[0120]The application scenarios of the present disclosure embodiment will be described below with reference to the drawings.

[0121]referencefigure 1 It is a schematic view showing the application scenario of the multimedia object provided by the present application embodiment. This application scenario includes server 100 and multimedia platform 200. The server 100 and the multimedia platform 200 can be connected via wired or wireless communication networks.

[0122]The server 100 can be a stand-alone physical server, or a server cluster or distributed system composed of a plurality of physical servers, but also providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, web services, cloud communications, Middleware services, domain name services, security services, cdn, and cloud servers for infrastructure cloud computing services such as big data and artificial intelligence platforms. Multimedia platform 200 can be a variety of multimedia software platforms, such as short video software platforms, news software platforms, etc., can be used to publish multimedia content, such as short video, articles, music, and more. The server 100 can put a multimedia object to the multimedia platform 200, publish multimedia objects to multimedia applications, such as multimedia objects, such as multimedia objects, to achieve advertising purposes.

[0123]Multimedia objects take an advertising plan as an example, multimedia platform 200 (ie, advertising platform) can provide MarketingAPI to the server 100, and the server 100 can put the advertisement plan into the multimedia platform 200 via MarketingAPI, and can also get a launch from the multimedia platform 200 through MarketingAPI. The advertising plan is deserved, and the delivery information can include, for example, the advertising program for nearly a period of consumption, and the advertising plan has been transformed from the number of transformations, and the advertising plan bid information, etc.

[0124]Bonded belowfigure 1 The application scenario describes the method of launching a multimedia object in accordance with an exemplary embodiment of the present disclosure. It should be noted that the above application scenario is only to facilitate understanding of the spirit and principles of the present application, and the embodiments of the present application are not subject to any restrictions. Instead, the embodiments of the present application can be applied to any scenario applicable.

[0125]referencefigure 2 The present disclosure provides a method of launching a multimedia object, which can be applied to a server, such asfigure 1 The server 100 shown. The method of launching multimedia objects can include the following steps:

[0126]Step S201, acquire the delivery information of the plurality of first multimedia materials currently put on the target multimedia platform, determine at least one first multimedia material as a target multimedia material to be repeatedly launched, based on the delivery information; in which the delivery information includes conversion information And bidding information.

[0127]Among them, the target multimedia platform can be the above multimedia platform 200, which can be used as a plaster for multimedia objects. Multimedia material is the element of generating multimedia objects, such as multimedia objects for advertising plans, and target multimedia platforms can generate advertisements based on advertising programs, and then publish advertising, multimedia material can be video material, picture material, literacy, etc.

[0128]In some embodiments, it is possible to obtain a multi-first multimedia material from the target multimedia platform, from the target multimedia platform, can be obtained from the target multimedia platform of MarketingAPI. The above first multimedia material is as an example of the advertising material. The conversion information in its delivery information can be a conversion, and the number of transformations can be determined according to the number of transformations within the set time period, and the number of transformations can be understood as by clicking ad. The user's user forms a transformation; the bid information can be a bid given by each advertising plan, that is, the advertisement owner is required to pay to the target multimedia platform, and the advertisement is the side of the advertising.

[0129]The above-mentioned conversion information and bidding information and multimedia objects are related. For a large number of first multimedia materials being placed, multiple first multimedia materials with better delivery effects are determined according to the delivery information, and will The determined plurality of first multimedia materials are repeated as a target multimedia material. In this embodiment, the method of determining the delivery effect according to the delivery information can be set as needed, which is not limited thereto.

[0130]In practical applications, multimedia material libraries can be established in advance, and various multimedia materials are stored in the multimedia material library. Each multimedia material corresponds to a unique identifier ID and status information. For example, status information can include in place, not launched. Over, deportable and expired, etc. The target multimedia platform can also distinguish the different multimedia materials by the above ID, and the objects of the corresponding multimedia materials are also included in the multimedia objects. In this way, you can first determine from the multimedia material library to determine multiple first multimedia materials currently being targeted in the target multimedia platform, and then get multiple first multimedia materials from the target multimedia platform.

[0131]Step S202, determine at least one target bidding information corresponding to each target multimedia material according to the bidding information of each target multimedia material.

[0132]In this step, for each target multimedia material, at least one target bidding information to be launched is different from the bidding information in the delivery information, which can enrich the bidding information of each target multimedia material. Of course, at least one target bidding information may also include bidding information in the delivery information, which is not limited.

[0133]Step S203, each target multimedia material, and at least one target bid information corresponding to each target multimedia material is combined, respectively, respectively, and a plurality of first multimedia objects to be placed.

[0134]For example, the target multimedia material is 10, and each target multimedia material corresponds to two target bidding information, and each target multimedia material is combined with its corresponding two target bidding information, and can get two first multimedia objects. Obviously, 20 first multimedia objects can be generated.

[0135]It should be noted that the number of target bidding information corresponding to different target multimedia materials can also be different, such as the target multimedia material 1 corresponds to one target bidding information, and the target multimedia material 2 corresponds to two target bidding information, and the specifically can be performed as needed. Set, this is not limited.

[0136]Since the acquisition of multimedia materials requires certain costs, for example, for video footprints, it may be necessary to re-editing or even re-shooting. Therefore, in this embodiment, the first multimedia object can be generated from the same first multimedia material by repeatedly putting the first multimedia material, and enrichs the bidding information of each of the first multimedia materials. To improve the diversity of multimedia objects at low cost.

[0137]Step S204, put multiple first multimedia objects to the target multimedia platform.

[0138]In this step, you can automatically put multiple first multimedia objects to the target multimedia platform through the target multimedia platform, saving manpower and improving delivery efficiency.

[0139]The present disclosure can be used by multiplexing a multimedia material (such as advertising material), and enriched the bidding information of each multimedia material put, put a lot of multimedia objects (following the advertising plan as an example) Make the target multimedia platform (such as advertising platform), based on these advertising programs to obtain different conversion and click rate estimates, in order to match different people, enhance the coverage area of advertising, facilitate improvement of advertising traffic, so the present disclosure The solution can optimize the effect of advertising in the cold start period.

[0140]It should be noted that the present disclosure may periodically perform step S101-Step S104, that is, once per set time, such as a set time of hours, one day, several days, etc., the specific can be set as needed, This is not limited.

[0141]In an alternative embodiment, step S201 obtains the delivery information of a plurality of first multimedia materials that are currently put on the target multimedia platform, and can be implemented by the following steps:

[0142](1) Gets multiple media objects in the target multimedia platform.

[0143]Since each first multimedia material is placed in the form of a multimedia object, and each of the first multimedia materials may correspond to multiple multimedia objects,, first, get multiple media objects currently in the target multimedia platform. Determination of delivery information to determine the delivery information of each of the first multimedia materials.

[0144](2) Determine the delivery information of each of the first multimedia materials based on at least one of each of the first multimedia materials.

[0145]As can be seen from the above, each of the first multimedia materials can have a unique identifier, each of which may contain the corresponding first multimedia material in the multimedia object, so that the identification can determine each of the first At least one of the multimedia material corresponds to a multimedia object, and then at least one of the deposited information of the multimedia object is polymerized to obtain the corresponding first multimedia material delivery information.

[0146]The process of the above steps (1) and step (2) will be described below.

[0147]Exemplary, the first multimedia material is taken as an example of video captures, and the multimedia object takes an advertising plan as an example. The target multimedia platform is based on MarketingAPI, which can easily obtain information and data performance in the advertising plan. . For example, for each advertising plan in the vote, you can get the following information:

[0148]A. Advertising plans for a period of resource consumption (such as amount consumption);

[0149]B. The number of transformations of advertising programs in recent times;

[0150]C. Bid of the advertising plan;

[0151]D. The ID of the video material corresponding to the advertising plan.

[0152]Among them, in recent periods can be set time periods, such as the last week, in recent days, etc., it is not limited.

[0153]The above-mentioned data is the advertising plan dimension. Since the same video material may use multiple advertising programs, it is necessary to aggregate statistics on the data of the advertising plan dimension, and to make the video material dimension data. For example, for each video material, the following data can be obtained by polymerization:

[0154]a. Resource consumption of video material: The sum of the consumption of all advertising plans associated with video materials;

[0155]b. Transformation data of video material: The sum of all advertisements for video associations in recent times;

[0156]c. The highest price of the video material: the highest bid in all advertising plans related to the video;

[0157]d. Minimum bid for video material: The minimum bid in all advertising plans associated with the video.

[0158]Among them, video material conversion data can be understood as conversion information in the above-mentioned delivery information, and the maximum price of video material and the lowest price of video material can be understood as bidding information in the above-mentioned delivery information. In addition, the delivery information can also include resource consumption information.

[0159]In some embodiments, step S201 determines that at least one first multimedia material is based on the target multimedia material to be repeatedly labeled based on the delivery information, and can be implemented by step one and step two:

[0160]First, based on the delivery information of each of the first multimedia materials, it is determined that the output effect of each of the first multimedia materials is scored.

[0161]In this step, it is possible to determine the output effect of the delivery information corresponding to the preset calculation rule.

[0162]In an alternative embodiment, it is understood that the delivery information may include resource consumption information, and the bidding information in the delivery information may include the highest bid information and the minimum boyfaster information in addition to the conversion information and bidding information.

[0163]Based on the delivery information of each of the first multimedia materials, it is determined that each of the first multimedia material is distributed, including:

[0164]Determine the delivery effect of each first multimedia material according to the following equation (1):

[0165]

[0166]Among them, c is the resource consumption information of the first multi-media material, and A is the conversion information of the first multimedia material, PMax , PMIN The maximum bidding information of the first multimedia material, the minimum bidding information, α is the conversion weight parameter, and s is a distribution effect of the first multimedia material.

[0167]Second, from a plurality of first multimedia materials, select the at least one first multimedia material of the front N bit in the first multi-bit value is selected as the target multimedia material to be repeatedly launched; where N is an integer of not less than 1.

[0168]In this way, at least one target multimedia material having better delivery effect can be selected from a plurality of first multimedia materials.

[0169]Based on the above embodiment, the bidding information in the delivery information of each target multimedia material includes the highest bid information and the minimum bidding information. From the consideration of bid diversity, the same target multimedia material can correspond to different bids, but from cost control, bids cannot exceed certain costs. And considering the limit of the number of multimedia objects that the target multimedia platform, the number of multimedia objects can be used, and the two-level bid strategy can be used, and each target multimedia material can be used in one placement. Here are two-level bid strategies.

[0170]In some embodiments, in step S202, according to the bidding information of each target multimedia material, at least one target bid information corresponding to each target multimedia material can be implemented, and can be implemented in the following manner:

[0171]The maximum bid information and the set bidder step are the second bid information as the first bid information, and the difference between the minimum bid information and the set bidder step.

[0172]Wherein, set the bidder step can be set as needed, for example 10, which is not limited.

[0173]At least one target bidding information is determined based on the first bid information and the second bid information, which may include the following cases:

[0174]The first case: If the first bidding information and the second bid information are in the preset bid range, the first bid information and the second bid information are used as the target bid information corresponding to the target multimedia material.

[0175]The second case: If the first bid information and one of the second bidding information are in the preset bid range, the first bid information and the second bid information are in the preset bid range as the target multimedia material. The target bidding information to be boosted.

[0176]The third case: If the first bid information and the second bid information are not in the preset bid range, the target multimedia material is removed.

[0177]Exemplary, the highest price information is PMax Minimum bid information is PMIN Set the bidding step for PSTEP The bid of the preset bid range is pUB , Bidding lower boundlb.

[0178]For each target multimedia material, the maximum bidding information in the delivery will continue to increase the price according to the set bid step, and the minimum bid information will continue to reduce the price according to the set bidder, resulting in the formula (2) and the formula (3). The first bidding information P1And the second bid information P2:

[0179]P1= PMax + PSTEP (2)

[0180]P2= PMIN -pSTEP (3)

[0181]If p1P2If the conditions in the formula (4) are satisfied, the P can be1P2Both as target bidding information.

[0182]plb≤ P1, P2≤ PUB (4)

[0183]If P1Not satisfied (4), discard P1Similarly, if P2Not satisfied (4), discard P2Therefore, the target bid information of each target multimedia material that can be placed may be 1 or 2. As1P2When both formula (4), the target multimedia material has correspondingly enough multimedia objects, filled with available bidding spaces unless the target multimedia material is shut down, otherwise, the target multimedia material is not allowed to continue to be launched.

[0184]Through the above-mentioned bid, for each target multimedia material, a rich bid information can be given, for example, the first multimedia object generated by the target multimedia material is an advertising plan, due to the initial stage of advertising (ie cold start period), advertising The Lord does not determine the appropriate bids corresponding to each advertising plan, and the appropriate bid is very important for advertising, because the target multimedia platform (such as advertising platform) matches the corresponding crowd according to the bid of the advertising plan, and match the advertisement A group of people can increase advertising traffic. Thus, the present disclosure can make the target multimedia platform (such as advertising platform) to different crowds, and increase the probability of matching the appropriate population, which can increase the probability of matching the appropriate population. Optimize the start of advertising in the cold start period.

[0185]Based on the above embodiment, the multimedia material can correspond to the corresponding copy information, which can be used to describe the content points in the multimedia material, and therefore, in some embodiments, the method can also include the following steps:

[0186]For each target multimedia material, at least one copy information corresponding to the target multimedia material is obtained.

[0187]In this embodiment, at least one copy of the information corresponding to each target multimedia material can be set in advance.

[0188]Further, the above step S203 combines at least one target bid information corresponding to each target multimedia material and the respective target multimedia materials, and generates a plurality of first multimedia objects to be placed, including:

[0189]At least one target bidding information corresponding to each target multimedia material, each target multimedia material, and at least one of the respective copy information corresponding to each target multimedia material separately combined, and a plurality of first multimedia objects to be laminated.

[0190]For example, the target multimedia material is 10, and each target multimedia material corresponds to two target bidding information and corresponding to five document information, each target multimedia material is combined with its corresponding two target bidding information, respectively, and 5 document information. 1 * 2 * 5 first multimedia objects can be obtained, apparently, a total of 10 * 2 * 5 first multimedia objects, ie 100 first multimedia objects.

[0191]In this embodiment, the first multimedia material corresponding to each target multimedia material is more diverse by the combination of the target multimedia material, the target bid information, the copy information, resulting in a greater amount, diversity of the first multimedia The body object can further increase the probability of obtaining the flow rate of the first multimedia object.

[0192]In an alternative embodiment, at least one copy information corresponding to the target multimedia material can be achieved by the following steps:

[0193]1) Get at least one copy template corresponding to the target multimedia material; where the copy template is pre-set in advance according to the keywords of at least one category corresponding to the target multimedia material, and the position of the keyword of the corresponding category is reserved.

[0194]2) For each copy template, according to the category of the keywords of the location of the copy template, the target keyword corresponding to the object multimedia material, select the object keyword corresponding to the copy template, and the key to the choice The word is added to the reserved position in the copy template to obtain the information.

[0195]Exemplary, target multimedia material is used as an example, and the literary information of video material can be a statement describing video content points such as selling points, discounts, etc.). Under most application scenarios, a video footage can correspond to multiple keywords, by arranging these keywords, with the preset copy template, the corresponding copy information. Therefore, for the video footage that needs to be placed, the keyword library can be pre-constructed, including each video footage and its corresponding keyword information, and each video material can also correspond to one ID. For example, keyword information corresponding to each video material can include the following information:

[0196]Key words of video materials, such as "durable", "cheap", "dry hangers", etc .;

[0197]Key words categories, for example, "durable" belongs to "selling points", "drying hangers" belong to "product name", which can be specifically defined according to business scenarios.

[0198]In the above keyword library, different categories are defined for different keywords. For each video material, based on the keyword category based on the video material, different copy templates can be defined, and the position of a certain type of keyword can be reserved in each copy template, which can be performed with a keyword corresponding to the category. Replace, thereby generating copy information.

[0199]For example, a copy of a video material is: "Here is {selling points}, {selling points} {product name}, come and see".

[0200]In the above copy template, 2 selling points, 1 product location are reserved. For this video footage, you can find the keywords corresponding to the video footage from the keyword library, and select 2 selling in the keyword, 1 item noun (keywords can be selected randomly), then fill the selected keyword The corresponding position of the template is obtained, such as the two selling some words selected for "durability", "cheap" two selling, 1 product noun is "drying hanger", the copy information can be: "Here there is Durable, cheap drying rack, come and see ".

[0201]It should be noted that the number of copy templates corresponding to each video material can be the same, for example, the number of copy templates corresponding to each video material is M, M is an integer greater than 1, and the specifically can be set according to business requirements, Each video material for use can be selected to generate m different copy information.

[0202]In addition, the number of copy templates corresponding to different video materials can also be different. For example, the number of related templates corresponding to the video material 1 is 5. The number of related templates corresponding to the video material 2 is 6, and the specific can be set as needed. limited.

[0203]On the basis of the above embodiment, in addition to the selection of the target multimedia material can be repeatedly launched from a plurality of first multimedia materials being placed, the second multimedia material that is not laminated from the multimedia material library can be selected. Put in.

[0204]In some embodiments, the following steps can also be performed:

[0205]i, get at least one second multimedia material from the multimedia material library.

[0206]In this step, multiple second multimedia materials can be randomly selected from the multimedia material library, and the number of selected second multimedia materials can be set as needed, which is not limited.

[0207]II, the initial bid information corresponding to each of the second multimedia materials and the respective second multimedia materials is combined, respectively, and a plurality of second multimedia objects to be placed are produced.

[0208]Wherein, each second multimedia material initial bid information can be set as needed, which is not limited thereto.

[0209]III, put multiple second multimedia objects to the target multimedia platform.

[0210]Similar to the above step S101-Step S104, the present disclosure may perform step i-step III periodically. The second multimedia object can be used simultaneously with the above-described first multimedia object, or may be substantially limited time, and the present disclosure is not limited.

[0211]In some embodiments, the second multimedia material can also correspond to the corresponding copy information, and therefore, for the acquired multiple second multimedia materials, the following steps can also be performed:

[0212]For each second multimedia material, obtain at least one copy information corresponding to the second multimedia material;

[0213]Further, the initial bid information corresponding to each of the second multimedia materials and the respective second multimedia materials in the above step II is combined, and a plurality of second multimedia objects to be laminated can be achieved. :

[0214]The initial bid information corresponding to each second multimedia material, each second multimedia material, and at least one copy information corresponding to each of the second multimedia materials, respectively, produce a plurality of second multi-media treated to be placed. Object.

[0215]In an alternative embodiment, at least one copy information corresponding to the second multimedia material is acquired, similar to the at least one copy information corresponding to the target multimedia material, may include the following steps:

[0216]I, obtain at least one copy template corresponding to the second multimedia material; where the copy template is pre-set in advance according to at least one category of the second multimedia material, and the location of the keywords of the corresponding category ;

[0217]II, for each copy template, in accordance with the category of keywords in the copy of the copy template, select the object keyword corresponding to the copy template, and will choose from the keywords of the second multimedia material, and will choose The target keyword adds the reserved position in the copy template to obtain the information.

[0218]This step i and step ii are similar to step 1) and step 2) of the above embodiments, and details are not described herein again.

[0219]Bonded belowimage 3 The departing process of the multimedia objects of the present disclosure is introduced.

[0220]Take the multimedia material as a video material, multimedia object for the advertising plan, referring toimage 3 For example, a full multimedia object's launch process is illustrated.

[0221]Preparation Phase:

[0222]Construct the video material library in advance and periodically update maintenance;

[0223]Construct the keyword library corresponding to the video material in the video material library, and periodically update maintenance;

[0224]A number of provisions templates corresponding to each video material are set in advance, which determines according to the keywords corresponding to the video material, and the specifically can be set according to the actual business scene.

[0225]Waterproof process:

[0226]1. Get the data:

[0227]The first step is based on MarketingAPI, and the data of the advertising plan has been launched from the advertising platform.

[0228]For example, each data is data involved in the A, B, C, D of the above embodiment, and the specific may include the following data:

[0229]A. Advertising plans for a period of resource consumption (such as amount consumption);

[0230]B. The number of transformations of advertising programs in recent times;

[0231]C. Bid of the advertising plan;

[0232]D. The ID of the video material corresponding to the advertising plan.

[0233]In the second step, aggregate statistics from the data of the advertising plan dimension to obtain a statistical data of video material dimension.

[0234]For example, each statistic is the data involved in the A, B, C, D of the above embodiment, and the specifically can include the following data:

[0235]a. Resource consumption of video material: The sum of the consumption of all advertising plans associated with video materials;

[0236]b. Transformation data of video material: The sum of all advertisements for video associations in recent times;

[0237]c. The highest price of the video material: the highest bid in all advertising plans related to the video;

[0238]d. Minimum bid for video material: The minimum bid in all advertising plans associated with the video.

[0239]2. Select the video material: Select the video material to be launched from the video plans.

[0240]Based on the above statistics, from the number of video materials that are being put on, select the video material with better delivery effect for re-examination, assume that 3 video materials are selected; randomly select multiple video materials from the video plastic library. Assume that 2 video materials are selected. In this way, 5 video material 5 is selected.

[0241]3, generate a copy of the information: For each video material selected, according to the copy template, the required keywords are extracted from the keyword library, and the copy information is generated. Suppose each video footage has 6 document templates, each video material can generate six document information, and 5 video materials can produce 30 cases.

[0242]4. Generate a bidding information: Based on the output of the video material in the delivery of the video material, the appropriate bid information is generated.

[0243]Putting the video material: Continue to increase the existing maximum bidding information according to the set bidder step, and continue the price of the existing minimum bidding information according to the set bidder. For example, 3 have been put on the video footage, suppose the maximum price of one of the video materials exceeds the preset bid range, generates 1 bidding information, and the other 2 video materials produces 2 bidding information, then produces a total of 1 * 1 + 2 * 2 = 5 bidding information.

[0244]No video material: use initial bid. In this way, 2 video materials can produce 2 bidding information.

[0245]5. Place the advertising plan: combine the video material, copy information, bidding information, generate multiple advertising programs, create advertising from multiple advertising plans based on MarketingAPI and put it to advertising platform.

[0246]Based on the foregoing example, the following advertising plan can be generated:

[0247]It has been put on the video subscriber single price: 1 video material * 6 document information * 1 bid = 6 advertising plans

[0248]Videos with double bidding: 2 video materials * 6 document information * 2 bids = 24 advertising plans;

[0249]No video subscriber bill bidding: 2 video materials * 6 document information * 1 bid = 12 advertising plans.

[0250]Therefore, a total of 6 + 24 + 12 = 42 advertising plans can be generated. It can be seen that a limited video footage can produce a greater amount, diversity advertising plan using a limited video footage. Based on such a scale, MarketingAPI can be used for bulk automation, saving human cost, and improving delivery efficiency.

[0251]In the above-described embodiment, the video material is launched by multiplexing the video material, and the bidding information of each video material that is not laid, and has enriched the bid information of each video material, which can be put into large, diverse advertisements. Planning, the advertisement platform is based on these advertising programs to obtain different conversion rates and click rate estimates to match different people, enhance the coverage area of the advertisement, facilitate increasing advertising traffic, so the scheme of the present disclosure can optimize advertisements The starting effect in the cold start period.

[0252]Based on the same inventive concept, the present disclosure also provides a multimedia object's launch device, which solves the problem of problems, similar to the method of the above embodiment, so the implementation of the apparatus can see the method of implementation, repeat Take it again. ReferFigure 4 As shown, the plant of the multimedia object includes:

[0253]The first acquisition module 41 is used to obtain the delivery information of a plurality of first multimedia materials that are currently put on the target multimedia platform. Determine at least one first multimedia material based on the delivery information as a target multimedia material to be repeatedly launched; The delivery information includes conversion information and bidding information;

[0254]The bid determination module 42 is used to determine at least one target bid information corresponding to each target multimedia material according to the bidding information of each target multimedia material;

[0255]The combination module 43 is configured to combine at least one target bid information corresponding to each target multimedia material, and the respective target multimedia materials, respectively, and generate a plurality of first multimedia objects to be laminated;

[0256]The launch module 44 is used to place multiple first multimedia objects to the target multimedia platform.

[0257]In an alternative embodiment, the first acquisition module 41 also includes a acquisition unit 411 for:

[0258]Gets a number of data in the target multimedia platform to invest in multimedia objects;

[0259]Depending on at least one of each of the first multimedia materials, the delivery information of each of the first multimedia materials is determined.

[0260]In an alternative embodiment, the first acquisition module 41 also includes a delivery evaluation unit 412 and a selection unit 413;

[0261]The evaluation unit 412 is used to determine the delivery effect of each first multimedia material based on the delivery information of each of the first multimedia materials;

[0262]The selection unit 413 is used to select the target multimedia material for the first multi-media material of the first N bit in a plurality of first multimedia materials, and N is not less than that of the target multimedia material to be repeated; 1 integer.

[0263]In an alternative embodiment, the delivery information also includes resource consumption information, and the bidding information in the delivery information includes the highest bid information and the minimum bid information;

[0264]The delivery evaluation unit 412 determines the delivery effect of each first multimedia material according to the following equation:

[0265]

[0266]Among them, c is the resource consumption information of the first multi-media material, and A is the conversion information of the first multimedia material, PMax , PMIN The highest bid information of the first multimedia material, the minimum bidding information, α is the conversion weight parameter, and s is a pivoting effect of the first multimedia material.

[0267]In an optional embodiment, the bidding information in the delivery information of each target multimedia material includes the highest bid information and the minimum bid information;

[0268]The bid determination module 42 is also used in:

[0269]The highest price information and the set bidder and as the first bid information, the minimum bid information and the set bidder will be a second bidding information;

[0270]If the first bidding information and the second bid information are in the preset bid range, the first bid information and the second bid information are used as the target bid information corresponding to the target multimedia material; or

[0271]If one of the first bidding information and the second bidding information is in the preset bid range, the first bid information and the second bid information are in the preset bid, and the preset bid range is corresponding to the target multimedia material. Target bidding information.

[0272]In an optional embodiment, such asFigure 5 As shown, the device also includes removing module 45 for:

[0273]If the first bid information and the second bid information are not in the preset bid range, the target multimedia material is removed.

[0274]In an optional embodiment, such asFigure 6 As shown, the device also includes a second acquisition module 46 for:

[0275]For each target multimedia material, obtain at least one copy information corresponding to the target multimedia material;

[0276]The combination module 43 is also used in:

[0277]At least one target bidding information corresponding to each target multimedia material, each target multimedia material, and at least one of the respective copy information corresponding to each target multimedia material separately combined, and a plurality of first multimedia objects to be laminated.

[0278]In an alternative embodiment, the second acquisition module 46 is also used for:

[0279]Gets at least one copy template corresponding to the target multimedia material; where the copy template is pre-set according to at least one of the target multimedia materials, the position of the keywords of the corresponding category are reserved;

[0280]For each copy template, according to the category of the keywords reserved in the copy template, select the target keyword corresponding to the object multimedia material, select the object keyword corresponding to the copy template, and add the selected target keyword To the reserved position in the copy template to obtain the information.

[0281]In an alternative embodiment, the first acquisition module 41 is also used in:

[0282]Get at least one second multimedia material from the multimedia material library;

[0283]Combination module 43, is also used in:

[0284]The initial bid information corresponding to each of the second multimedia materials and the respective second multimedia materials is combined, respectively, and a plurality of second multimedia objects to be placed;

[0285]Live module 44, is also used:

[0286]Place multiple second multimedia objects to the target multimedia platform.

[0287]In an optional embodiment, such asFigure 6 As shown, the device also includes a third acquisition module 47 for:

[0288]For each second multimedia material, obtain at least one copy information corresponding to the second multimedia material;

[0289]Combination module 43, is also used in:

[0290]The initial bid information corresponding to each second multimedia material, each second multimedia material, and at least one copy information corresponding to each of the second multimedia materials, respectively, produce a plurality of second multi-media treated to be placed. Object.

[0291]In an alternative embodiment, the third acquisition module 47 is also used in:

[0292]Gets at least one copy template corresponding to the second multimedia material; where the copy template is pre-set according to at least one of the second multimedia material, the keyword of the corresponding category is reserved;

[0293]For each copy template, according to the category of the keywords reserved in the copy template, select the target keyword corresponding to the copy template, and will choose the goal of the choice of at least one category of the second multimedia material. Key words are added to the reserved position in the copy template to obtain the information.

[0294]Based on the same inventive concept, the present application also provides an electronic device, the principle of the electronic device solves the problem is similar to the method of the above embodiment, so the implementation of the electronic device can meet the implementation of the method, the repetition is no longer Given it.Figure 7 A structural diagram of an electronic device provided in the present application embodiment is shown.

[0295]SeeFigure 7 As shown, the electronic device can include a processor 702 and a memory 701. The memory 701 provides program instructions and data stored in memory 701 to processor 702. In the present application embodiment, memory 701 can be used to store procedures for launching multimedia objects in the present application embodiment.

[0296]The processor 702 is configured to perform the method in any method embodiment, for example, by the program instruction stored by the memory 701, for example,figure 2 A method of launching a multimedia object provided by the embodiment shown.

[0297]Specific connection media between the memory 701 and the processor 702 is not limited in the present application embodiment. The embodiment of this application isFigure 7 The bus is connected between the memory 701 and the processor 702, the bus 703 isFigure 7 The connection method between the other components is not taken to limit. Bus 703 can be divided into address bus, data bus, control bus, etc. For ease of expression,Figure 7 Always use only one thick line, but does not mean that there is only one bus or a type of bus.

[0298]The memory can include a read-only memory, a Randomaccess Memory (RAM), and may include a non-volatile memory (NVM), such as at least one disk memory. Alternatively, the memory may also be at least one storage device located away from the foregoing processor.

[0299]The above processor can be a general purpose processor, including a central processor, a network processor (NP), etc. Or the like; can also be a digital command processor (DSP), a dedicated integrated circuit, field programmable door display or other Programmable logic devices, discrete doors or transistor logic devices, discrete hardware components, and the like.

[0300]The present application embodiment also provides a computer storage medium that stores a computer program within the computer program, and the processor of the computer device reads the computer program from the computer readable storage medium, the processor executes the computer program, so that The computer device performs a method of launching a multimedia object in any method embodiment.

[0301]During specific implementation, computer storage media can include: a universal serial bus flash disk (USB, Universal Serial Bus Flash Drive), mobile hard disk, read-only memory (ROM, RAD-ONLY MEMORY), Random Access Memory (RAM , Random Access Memory, disks, or discs, etc., can store the storage medium of the program code.

[0302]In some possible embodiments, various aspects of the multimedia objects of the multimedia objects provided herein can also be implemented in the form of a program product, including program code, when the program product is running on a computer device, said The program code is used to enable the computer device to perform the steps of the multimedia object of the various exemplary embodiments described herein, for example, the computer device can performfigure 2 The flow of the multimedia objects in step S201 to step S204.

[0303]Those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Accordingly, the present application may employ a full hardware embodiment, a full software embodiment, or in conjunction with embodiments of software and hardware. Moreover, the present application may employ a computer program product that includes a computer available storage medium (including but not limited to disk memory, CD-ROM, optical memory, etc.) implemented in one or more computers.

[0304]The present application is described with reference to the method, device (system), and the flowchart and / or block diagram of the computer program product, in accordance with the method of the present application. It should be understood that each of the flowcharts and / or blocks in the flowchart and / or block diagram can be implemented by a computer program command, and a combination of flow and / or box in the flowchart and / or block diagram. These computer program instructions can be provided to a general purpose computer, a dedicated computer, an embedded processor, or another programmable data processing device to generate a machine such that instructions executed by the processor of the computer or other programmable data processing device. Implementation in the processFigure oneProcess or multiple processes and / or boxesFigure oneApparatus specified in multiple boxes or multiple boxes.

[0305]These computer program instructions can also be stored in a computer readable memory capable of booting a computer or other programmable data processing device in a particular manner, making the instructions stored in the computer readable memory generate a manufacturing article of instruction devices, which Device is implemented in the processFigure oneProcess or multiple processes and / or boxesFigure oneThe function specified in the box or multiple boxes.

[0306]These computer program instructions can also be loaded on a computer or other programmable data processing device such that a series of steps are performed on a computer or other programmable device to generate a computer implemented process, thereby executing on a computer or other programmable device. The instruction is provided for implementationFigure oneProcess or multiple processes and / or boxesFigure oneThe steps of the function specified in multiple boxes or multiple boxes.

[0307]Obviously, those skilled in the art can make various modifications and variations of the present application without departing from the spirit and scope of the present application. Thus, if these modifications and variations of the present application are within the scope of the claims and their equivalents thereof, the present application is intended to include these modifications and variations.

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the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine

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A delivery method and multimedia technology, applied in the computer field, can solve the problem of no advertising cold start period, etc., to achieve the effect of increasing advertising traffic, increasing coverage area, and increasing probability

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