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Attribution method, device, equipment and medium

A device and device identification technology, which is applied in the computing Internet field, can solve the problems of inability to target promotion, inability to know the activated part of the device, waste of advertising resources, etc.

Pending Publication Date: 2021-06-04
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Moreover, channel owners cannot know the activated parts of the devices they promote, so they cannot carry out targeted promotion in the next step, resulting in a waste of advertising resources

Method used

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  • Attribution method, device, equipment and medium
  • Attribution method, device, equipment and medium
  • Attribution method, device, equipment and medium

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Embodiment Construction

[0050] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. In the following detailed description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the present disclosure. It may be evident, however, that one or more embodiments may be practiced without these specific details. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present disclosure.

[0051] The terminology used herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the present disclosure. The terms "comprising", "comprising", etc. used herein indicate the presence of stated features, ...

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Abstract

The invention provides an attribution method, which comprises the following steps: encrypting each identifier of a first equipment identifier set by adopting a first private key to obtain a first encrypted identifier set; sending the first encryption identifier set; receiving a second encryption identifier set and a third encryption identifier set; processing the second encryption identifier set and the third encryption identifier set to obtain a fourth encryption identifier set based on the encryption algorithm meeting the exchange characteristic; and sending the fourth encryption identifier set so as to carry out attribution according to the common device identifier set obtained by decrypting the fourth encryption identifier set. The invention further provides an attribution device, equipment and a medium.

Description

technical field [0001] The present disclosure relates to the technical field of computing Internet, and more specifically, relates to an attribution method, device, equipment and medium. Background technique [0002] In the era of mobile Internet, the promotion of computer applications (Application, APP for short) is very important. When promoting mobile apps online, the retention rate, installation volume, and cheating rate brought by different channels are key indicators for measuring channels. Activation attribution can clarify the channel source of this activation. [0003] The advantage of advertising on the Internet is that it can be finely targeted and the results can be traced. Reasonable attribution can clarify the effect of advertising delivery, and can achieve scientific judgment and backtracking, so as to effectively optimize all levels of advertising and operation. [0004] In the mobile operating system IOS system developed by Apple Inc., an Identifier For A...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/06H04L9/30
CPCG06Q30/0241G06Q30/0242H04L63/0428H04L9/3066
Inventor 仇路陈俊伟金薇薇姚书清李务军朱林李鑫田玉杰
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD