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Data processing method and mobile terminal

A data processing and mobile terminal technology, which is applied in the direction of electrical digital data processing, data processing input/output process, instruments, etc., can solve the problems of poor advertising display effect and low playback frequency, so as to enhance the display effect and increase the number of playbacks. , the effect of accurate advertising

Active Publication Date: 2021-06-29
上海东方报业有限公司
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to overcome the disadvantages of poor advertising display effect, low playing frequency and the ability to increase the user's resentment in the prior art, and provide a method that can enhance the display effect of advertisements, increase the number of advertisements played, and maintain Good user experience data processing method and mobile terminal

Method used

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  • Data processing method and mobile terminal
  • Data processing method and mobile terminal
  • Data processing method and mobile terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] This embodiment provides a mobile terminal including a display screen for displaying a display interface.

[0046] The display interface includes a first region and a second region, in the present embodiment, the first region displays an advertisement, and the second region displays native content information.

[0047] The mobile terminal includes a processing module and a judgment module.

[0048] The determination module is used to determine if the touch gesture is received under the display interface. If it is, the corresponding operation instruction is obtained according to the touch gesture;

[0049] The processing module is configured to perform the operation instruction, and when the touch gesture is clicked in the first area, the operation command is a full-screen play a predetermined image, the content of the preset image and the first Regional content corresponds to; when the touch gesture is clicked in the second area, the operation instruction is an interface to...

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Abstract

The invention discloses a data processing method and a mobile terminal, the mobile terminal comprises a display screen, the mobile terminal comprises a display interface, the display interface comprises a first area and a second area, the data processing method comprises the following steps: the mobile terminal displays the display interface; whether a touch gesture is received under the display interface, and if so, a corresponding operation instruction is obtained according to the touch gesture; the operation instruction is executed, when the touch gesture is to click the first area, the operation instruction is to play a preset image in a full-screen mode, and the content of the preset image corresponds to the content of the clicked first area; when the touch gesture is to click the second area, the operation instruction is to skip from a current display interface to an interface corresponding to the content of the second area. According to the data processing method and the mobile terminal, the advertisement display effect can be enhanced, the advertisement playing number is increased, and good user experience can be kept.

Description

Technical field [0001] The present invention relates to a data processing method and a mobile terminal. Background technique [0002] With the popularity of the network, more and more online advertising appear in people's field of vision, in the e-commerce marketing phase, advertising push is mainly served by advertisers. Take online advertisements to the most needed consumers, but also to consider the user's interest and purchase trend, but also to consider the maximum value of the advertisement itself. [0003] With the continuous increase in contact with online advertising, online advertising, and push technology are constantly being reform and innovate. [0004] The existing advertising exhibition effect is poor, and the play frequency is low and the user's reactiveness can be improved. Inventive content [0005] The technical problem to be solved by the present invention is to overcome the deficit of the advertising display effect and low playback frequency and can improve ...

Claims

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Application Information

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IPC IPC(8): G06F3/0488G06F3/0484G06Q30/02
CPCG06F3/0488G06F3/0484G06Q30/0277
Inventor 张喆
Owner 上海东方报业有限公司
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