Method and device for counting advertisement click rate on APP

Abstract

The invention provides a method and device for counting the advertisement click rate on an APP, and the method comprises the following steps: obtaining an advertisement request data packet sent to an advertisement server by an APP client when an advertisement click event occurs, recording the advertisement request data packet as an advertisement request, and sending a real-time location to the advertisement server by the APP client when the advertisement click event occurs; when the APP client quits the advertisement interface, the advertisement server pops up an advertisement page quitting request to the advertisement interface of the APP client, the user selects to quit the advertisement page, and 1 is automatically added to a score counter II of a corresponding advertisement area in the advertisement server; enabling a score counter I and the score counter II in the corresponding area of the advertisement server to transmit the compared count value to a total counter, and the advertisement click rate of the APP client is determined according to the count value of the total counter in a preset time period. According to the method and device for counting the advertisement click rate on the APP, it can be completely guaranteed that an advertisement server can accurately, rapidly and reliably obtain the user click rate, and unified management on an advertisement line is also facilitated.

Description

Technical field [0001] The present invention relates to the field of communication technologies, in particular a method and apparatus for advertising an advertisement on an advertisement. Background technique [0002] Advertising, as the name suggests, it is wide and advertised, telling something to the public. Advertising is broad and narrow, non-economic advertisements refer to advertising, such as government announcements, political parties, religions, education, culture, municipal, social groups, etc., Economic advertising refers to advertising for profit-making purposes, usually commercial advertising, which is a means of providing goods or services to consumers or services through advertising media, and merchandise advertisements are such an economy. advertise. [0003] App is a mobile phone software, which is also a tablet software. It mainly refers to software installed on smartphones, improving the shortcomings and personalization of the original system, allowing mobile ...

AI Technical Summary

Problems solved by technology

[0007] The present invention provides a method and device for counting the number of clicks on advertisements on an APP, which is used to solve the problem that the existing technical solution proposed in the above-mentioned background technology uses an advertising server to collectively process the clicks of advertisements, which not only easily leads to errors in clicks, but also The ad processing efficiency of the ad server is greatly reduced, and a single count is used for the clicks, which is prone to errors in the counting process, which leads to a technical problem that the accuracy of the clicks counting value is greatly reduced

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