Marketing activity operation method and device

Abstract

The invention relates to the technical field of digital marketing, and discloses a marketing activity operation method and device, and the method comprises the steps: inputting the demand information of a marketing activity into a marketing activity recommendation model, and outputting a marketing activity scheme; wherein the marketing activity recommendation model is obtained by training according to platform operation data and historical marketing activity data; according to the marketing activity scheme, determining configuration information of a marketing activity page and issuing a marketing activity; according to the marketing effect data of the marketing activity and the user feedback information, adjusting the configuration information of the marketing activity page and publishing the adjusted marketing activity, the marketing activity recommendation model is obtained based on training of the platform operation data and the historical marketing activity data, various activity factors can be considered, the accuracy of a marketing activity scheme is improved. According to the marketing effect data and the user feedback information, the configuration information of the marketing activity page is adjusted in real time, dynamic optimization of the marketing activity can be realized, and the real-time performance of operation management of the marketing activity is improved.

Description

technical field [0001] The invention relates to the technical field of digital marketing, in particular to a method and device for operating a marketing activity. Background technique [0002] In the process of platform operation and management, the operation of marketing activities is an indispensable business link in platform operation. A variety of activity factors need to be considered in the planning of the marketing activity plan. The existing technology plans the activity plan by artificially planning the activity plan or considering a single activity factor. The factors considered are not comprehensive, and the obtained marketing activity plan is difficult to meet the needs of users, and the accuracy is low. [0003] In addition, when implementing marketing activities, the organizers of the activities cannot understand the effectiveness of the activities in real time, and cannot make timely adjustments when there are problems in the activities, and the real-time perf...

AI Technical Summary

Problems solved by technology

The planning of the marketing activity plan needs to consider a variety of activity factors. The existing technology plans the activity plan artificially, or considers a single activity factor to plan the activity plan. The factors considered are not comprehensive, and the obtained marketing activity plan is difficult to meet the needs of users, and the accuracy is low.

[0003] In addition, when implementing marketing activities, the organizers of the activities cannot understand the effectiveness of the activities in real time, and cannot make adjustments in time when there are problems in the activities, and the real-time performance is poor.

[0004] For the above problems, no effective solution has been proposed

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