Promotion system and method based on user interest points

A technology of user interests and points of interest, applied in advertising, data processing applications, special data processing applications, etc., can solve problems such as inaccurate promotion and inability to accurately lock target groups

Pending Publication Date: 2021-09-07
苏州金龟子网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The existing network promotion system often requires manual operation,

Method used

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  • Promotion system and method based on user interest points
  • Promotion system and method based on user interest points

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] A promotion system based on user points of interest, including: a point of interest parsing unit, configured to obtain and parse the check-in data and social information of target users in the social network corresponding to each promotion channel, and determine the users contained therein according to the parsing results Point of interest information: an attribution processing unit adapted to perform attribution processing on the user point of interest information provided by the point of interest analysis unit, so as to determine the user identification information of each active user contained in the user point of interest information and its corresponding The promotion channel; the feedback unit is adapted to determine the user identification information of the activated user corresponding to each promotion channel according to the user identification information of each activated user obtained by the attribution processing unit and the corresponding promotion channel...

Embodiment 2

[0029] On the basis of the previous embodiment, the POI parsing unit obtains the check-in data and social information of the target user in the location social network, wherein the check-in data includes at least two check-in locations corresponding to the check-in time, and the social The information is interaction information between the target user and other users in the location social network except the target user; according to each check-in location, calculate the space of the point of interest to be recommended in the location social network distribution, wherein the spatial distribution includes the first predicted probability of the to-be-recommended interest point between each check-in position; according to each of the check-in positions and the social information, calculate the position of the to-be-recommended interest point at the position Time distribution in a social network, wherein the time distribution includes the second predicted probability of the check-i...

Embodiment 3

[0031] On the basis of the previous embodiment, the target user's check-in data and social information in the location social network include: channel logs from various promotion channels, suitable for recording user access records of each user terminal that visits the promotion channel; and , the user log from each user terminal is suitable for recording the user behavior information of each user terminal; then the user point of interest information specifically includes: the activated user list corresponding to the activated user obtained after parsing the user log, and for The channel access information corresponding to each promotion channel obtained after analyzing the channel log; and the attribution processing unit is specifically adapted to: for each activated user in the activated user list, obtain the user corresponding to the activated user identification information, matching the user identification information with the channel access information corresponding to ea...

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Abstract

The invention discloses a promotion system and method based on a user interest point, and relates to the technical field of promotion, and the system comprises: an interest point analysis unit which is used for obtaining and analyzing the sign-in data and social contact information of a target user in a position social network corresponding to each promotion channel, and determining the user interest point information contained in the sign-in data and social contact information according to an analysis result; the attribution processing unit that is suitable for performing attribution processing on the user interest point information provided by the interest point analysis unit so as to determine user identification information of each activated user contained in the user interest point information and a corresponding promotion channel. The invention has the advantages of being accurate in popularization and high in intelligent degree.

Description

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Claims

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Application Information

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Owner 苏州金龟子网络科技有限公司
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