Method and system for digital TV push advertisement, and computer storage medium
A technology of digital TV and data storage, applied in the field of digital TV signal transmission of radio and television, can solve the problem of high cost of pushing advertisements and achieve the effect of saving operating costs
Active Publication Date: 2022-03-11
深圳市数力科技有限公司
View PDF0 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0006] In order to solve the technical problem of high cost of pushing advertisements in the prior art, the present invention proposes a method, system and computer storage medium for digital TV pushing advertisement data
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0031] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0032] Thus, a feature indicated in this specification will be used to describe one of the features of an embodiment of the present invention, rather than implying that every embodiment of the present invention must have the described feature. Furthermore, it should be noted that this specification describes a number of features. Although certain features may be combined to illustrate possible system designs, these features may also be used in other combinations not explicitly described. Thus, the illustrated combinations are not intended to be limiting unless oth...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention discloses a method and a system for pushing advertisements by a digital TV, and a computer storage medium. Wherein the method for pushing advertisements by digital TV includes: splitting the data corresponding to the advertisement content into multiple segments, so that the data volume of each segment is less than or equal to a preset value; modifying the corresponding fields in the EMM Section, so that each EMM Section data Store a segment of advertising content and segment description information; encrypt and transmit the EMM section data through the EMM narrowband in the digital TV conditional access system; and after the EMM section data is decrypted with the digital TV TS stream, follow the The data corresponding to the advertisement contents are sequentially combined and played along with the corresponding programs. The present invention occupies less bandwidth, does not need to increase other hardware costs, and realizes various forms of advertisement pushing at low cost.
Description
technical field [0001] The invention relates to the field of radio and television digital television signal transmission, in particular to a method for pushing advertisement data other than program signals by means of pure software. Background technique [0002] Advertisement is a major income channel for radio and television system operators. At present, graphic advertisements on digital TV generally adopt the following two methods: [0003] One is to use subtitle insertion and picture superimposition, which has two obvious defects: (1) It needs to add hardware equipment such as subtitle machines, and the investment cost of equipment is high; (2) It can only realize scrolling subtitles and screen picture superimposition, Advertising forms such as startup screens, startup dynamic videos, and menu picture advertisements that rely on set-top box terminals cannot be realized. [0004] The other is to use the code stream card to multiplex the advertising data into the program s...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2347H04N21/235H04N21/236H04N21/431H04N21/434H04N21/435H04N21/4405H04N21/81
CPCH04N21/2347H04N21/235H04N21/23614H04N21/4316H04N21/4348H04N21/435H04N21/4405H04N21/812
Inventor 刘佃利黎朋朋张文强
Owner 深圳市数力科技有限公司