Digital television advertisement pushing method and system, and computer storage medium
A digital TV and advertising technology, applied in the field of radio and television digital TV signal transmission, can solve the problem of high cost of pushing advertisements
Active Publication Date: 2021-09-14
深圳市数力科技有限公司
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- Description
- Claims
- Application Information
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Problems solved by technology
[0006] In order to solve the technical problem of high cost of pushing advertisements in the prior art, the present invention proposes a method, system and computer storage medium for digital TV pushing advertisement data
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[0031] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0032] Thus, a feature indicated in this specification will be used to describe one of the features of an embodiment of the present invention, rather than implying that every embodiment of the present invention must have the described feature. Furthermore, it should be noted that this specification describes a number of features. Although certain features may be combined to illustrate possible system designs, these features may also be used in other combinations not explicitly described. Thus, the illustrated combinations are not intended to be limiting unless oth...
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The invention discloses a digital television advertisement pushing method and system and a computer storage medium. The advertisement pushing method for the digital television comprises the following steps: splitting data corresponding to advertisement content into a plurality of segments, and enabling the data volume of each segment to be smaller than or equal to a preset value; modifying corresponding fields in the EMM Sections, so that each piece of EMM Section data stores one segment of the advertisement content and segment description information; encrypting and transmitting the EMM section data through an EMM narrowband in a conditional access system of the digital television; and after the EMM section data is decrypted along with the TS stream of the digital television, combining the data corresponding to the advertisement content according to the segmentation sequence, and playing along with the corresponding program. According to the invention, the occupied bandwidth is small, other hardware cost does not need to be increased, and advertisement pushing in various forms is realized under the condition of low cost.
Description
technical field [0001] The invention relates to the field of radio and television digital television signal transmission, in particular to a method for pushing advertisement data other than program signals by means of pure software. Background technique [0002] Advertisement is a major income channel for radio and television system operators. At present, graphic advertisements on digital TV generally adopt the following two methods: [0003] One is to use subtitle insertion and picture superimposition, which has two obvious defects: (1) It needs to add hardware equipment such as subtitle machines, and the investment cost of equipment is high; (2) It can only realize scrolling subtitles and screen picture superimposition, Advertising forms such as startup screens, startup dynamic videos, and menu picture advertisements that rely on set-top box terminals cannot be realized. [0004] The other is to use the code stream card to multiplex the advertising data into the program s...
Claims
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Patent Timeline
Login to View More IPC IPC(8): H04N21/2347H04N21/235H04N21/236H04N21/431H04N21/434H04N21/435H04N21/4405H04N21/81
CPCH04N21/2347H04N21/235H04N21/23614H04N21/4316H04N21/4348H04N21/435H04N21/4405H04N21/812
Inventor 刘佃利黎朋朋张文强
Owner 深圳市数力科技有限公司