Store fission marketing shopping guide system and method based on a relation chain
A relationship chain and store technology, applied in marketing, data processing applications, finance, etc., can solve problems such as inability to effectively cover new customers, information distance between shopping guides, and difficulty in direct communication and docking, so as to improve the conversion rate of single transactions. , Improve enthusiasm, and simplify the effect of the marketing and shopping guide process
Pending Publication Date: 2021-09-28
上海齐屹信息科技有限公司
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- Application Information
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Problems solved by technology
However, there is an information distance between the customer relationship chain recommended by the customer social relationship chain and the shopping guide, and it is difficult to communicate directly.
In addition, brand owners or channel sales stores have relatively high cost of information management for shopping guides, which cannot effectively cover scenarios such as customer recruitment.
In addition, if the same customer is recommended to multiple shopping guides by multiple people, there will be additional problems such as repeated information and repeated shopping guides, which will cause certain troubles for both customers and shopping guides
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[0048] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0049] see Figure 1-3 As shown, a kind of store fission marketing shopping guide system based on relationship chain of the present invention includes a marketing fission system and a server;
[0050] The marketing fission system is used to provide rule and algorithm support for fission marketing operation of marketing activities, including marketing activity module, fission marketing algorithm module, fission statistical rule engine and marketing count reward rule...
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The invention discloses a store fission marketing shopping guide system and method based on a relation chain, and relates to the technical field of internet marketing. The system comprises a marketing fission system and a server. The marketing fission system comprises a marketing activity module, a fission marketing algorithm module, a fission statistical rule engine and a marketing counting reward rule engine; the fission marketing rule comprises a successful browsing rule, a successful forwarding rule, different types of algorithms and action definitions based on employee roles, and different types of algorithms and action definitions based on user roles; and the fission statistical rule engine is used for outputting data results of three business scenes of browsing, forwarding and registration for marketing activities based on two roles of employees and users according to fission marketing rules. According to the invention, automatic matching of real-time marketing fission is realized, tracking management of shopping guide personnel on customers and customer relationship chains is greatly improved, a marketing shopping guide process is simplified, and an order transaction conversion rate is improved.
Description
technical field [0001] The invention belongs to the technical field of Internet marketing, and in particular relates to a store fission marketing guide system and method based on relationship chains. Background technique [0002] At present, the store shopping guide marketing and drainage methods in the decoration industry are mainly based on offline shopping guides, with the addition of customers recommending newcomers, that is, through five stages of marketing promotion, customer arrival, shopping guide reception, verification and cancellation of transactions, and recommending newcomers. This model mainly relies on the offline marketing of shopping guides and offline recommendations of customers. It is ineffective in attracting new customers, takes a long time, has a low conversion rate, and has limitations in customer information exchange. Some large brands and channel sellers have many offline stores and shopping guides. Under the traditional model, there are problems su...
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Login to View More IPC IPC(8): G06Q30/02G06Q40/00
CPCG06Q30/0214G06Q40/125
Inventor 邱振毅邓华金周海军闫玉苗
Owner 上海齐屹信息科技有限公司