Wireless communication device (3, 103, 203), comprising: a
wireless communication means (13, 133, 213) for receiving data transmitted by direct
wireless communication from at least one
wireless transmitter (2, 102, 203), wherein the at least one
wireless transmitter (2, 102, 203) transmits data wirelessly; a detection device (21(S50), 22, 141(S340), 142, 221(S1050), 222) for detecting a wireless reception state in the wireless
communication device; a reference
information storage means (23, 143, 223) for storing relation reference information that establishes two or more relations between (i) the wireless receive state in the wireless communication means for receiving data transmitted by the
wireless transmitter, and (ii) location information regarding a location of the
wireless transmitter; a distance measuring device (21(S60), 22, 141(S360), 142, 221(S1070), 222) for measuring relative distance information regarding a relative distance between the wireless
transmitter and the wireless
communication device; a first generating means (21(S70), 22, 141(S360), 142, 221(S1070), 222) for generating first relation information that specifies a relation between several of the wireless receive states that are detected by the detection means and several of the relative distance information that is measured by the distance measuring means; a relation determination tool (21(S80), 22, 141(S370), 142, 221(S1100), 222) for determining a relation between the location information and the relative distance information by comparing the relation reference information and the first relation information; and a position determination means (21(S90, S100), 22, 141(S380, S390), 142, 221(S1110), 222) for determining a present location of the wireless communication device on the basis of (a) the relation between the location information and the relative distance information determined by the relation determination means, and (b) a present wireless reception state in the wireless communication means, which is detected by the detection means.