The invention discloses a method for positioning and recognizing a vehicle logo. The method comprises the following steps of: collecting the vehicle head image of a vehicle by a high-definition camera; positioning the vehicle and positioning and recognizing a vehicle registration plate according to the vehicle head image, and generating the estimated position region of the vehicle logo according to the
prior information of the vehicle logo and the vehicle registration plate; in the estimated position region of the vehicle logo, filtering the background region disturbance of the vehicle logo according to extracted texture information, carrying out binaryzation on the texture grey-
scale map of the vehicle logo, on which the background region disturbance of the vehicle logo is filtered, accurately positioning the vehicle logo on the generated
binary image through a method of finding connected domains in the estimated position region of the vehicle logo and generating the accurate position information of the vehicle logo; according to the accurate position information of the vehicle logo, extracting the accurate grey-
scale map of the vehicle logo, carrying out binaryzation on the accurate grey-
scale map of the vehicle logo, and generating a binary map corresponding to the vehicle logo; and matching the binary map corresponding to the vehicle logo with a prestored vehicle logo format, carrying out weighing calculation according to the position information, and viewing the vehicle logo type corresponding to the highest
score obtained by calculation as the recognizing result of the vehicle logo.