The invention discloses a method for product tracing and counterfeiting prevention. The method includes the following steps that: a user client end is utilized to input the serial number of a product to be queried; the user client end is utilized to transmit the serial number to an analysis processing module; the analysis processing module obtains a product resume relates to the serial number from a database according to the serial number, wherein the database stores serial numbers and product resumes related to a plurality of products, wherein the product resumes of the products include one kind or a plurality of kinds of information selected from brand information, production information, transfer information, storage information, trading information and query historical records of the products; and the analysis processing module performs analysis according to the obtained product resume so as to judge whether the product to be queried is authentic or not, and transmits a judgment result to the user client end. According to the method of the invention, the product resumes are established, so that information inquiry, counterfeiting prevention and tracing of products can be realized, and therefore, problems such as regional cross-region sales, counterfeits and unknown sources of smuggled goods can be effectively solved, and tracing and counterfeiting prevention of the products can be realized.