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Advertisement delivery method and device, advertisement delivery platform and readable storage medium

A technology of advertising and advertising, which is applied in advertising, commerce, instruments, etc., can solve the problems of not playing a role in publicity, annoying products or businesses, and occupying Internet time, so as to improve the accuracy of advertising and improve the user experience.

Pending Publication Date: 2022-01-28
杭州微车信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Many merchants push overlay advertisements on the Internet. For Internet users who do not need related products, not only does it not play a good role in publicity, but it takes up their online time and wastes a lot of precious network resources.
At the same time, for users, these advertisements are useless information, causing interference to their online behavior, but will have a counterproductive effect, and they will feel bored with the product or business

Method used

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  • Advertisement delivery method and device, advertisement delivery platform and readable storage medium
  • Advertisement delivery method and device, advertisement delivery platform and readable storage medium
  • Advertisement delivery method and device, advertisement delivery platform and readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0053] See figure 1, an embodiment of the present application, proposes an advertisement placement method, which can be used on an advertisement placement platform, and helps the advertisement platform to improve the accuracy of advertisement placement and user experience based on the user's historical participation data. Exemplarily, the method includes the following step:

[0054] Step S100, when a user browses a webpage through a browser, obtain the user ID of the user before opening the webpage.

[0055] It can be understood that the browser can be a mobile browser such as WeChat browser, Alipay browser, and UC browser, or a PC browser such as Firefox, Google, and Edge.

[0056] It can be understood that most websites will set a certain number of advertising spaces in the webpage to make profits through the merchants placing advertisements on the advertising spaces. In order to accurately place the advertisement required by the user or accurately place the advertisement ...

Embodiment 2

[0101] See Figure 4 , another embodiment of the present application, also proposes an advertisement delivery device 10 , which includes: a first acquisition module 11 , a data search module 12 , a second acquisition module 13 and an advertisement delivery module 14 .

[0102] The first acquisition module 11 is used to obtain the user ID of the user before the web page is opened when the user browses the webpage through a browser; the data search module 12 is used to use the user ID to find the user ID from the database. The historical participation data of the user participating in the advertising campaign; the second obtaining module 13, configured to obtain a plurality of advertisements to be delivered corresponding to each advertisement position in the webpage and a corresponding advertisement to be delivered in each of the plurality of advertisements to be delivered Delivery conditions; the advertisement delivery module 14 is used to determine the target advertisement cor...

Embodiment 3

[0105] Yet another embodiment of the present application also proposes an advertisement delivery platform, including a memory and a processor, the memory stores a computer program, and when the computer program runs on the processor, it executes the advertisement described in the above-mentioned embodiments of the present application. ad serving method.

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Abstract

The invention discloses an advertisement delivery method and device, an advertisement delivery platform and a readable storage medium. The method comprises the steps of obtaining a user identifier of a user before a webpage is opened under the condition that the user browses the webpage through a browser, searching historical participation data of the user participating in the advertisement activity from a database by using the user identifier, obtaining a plurality of to-be-delivered advertisements corresponding to each advertisement position in the webpage and a delivery condition corresponding to each to-be-delivered advertisement in the plurality of to-be-delivered advertisements, and determining a target advertisement corresponding to each advertisement space based on the historical participation data, the plurality of to-be-delivered advertisements corresponding to each advertisement space and the putting condition corresponding to each to-be-delivered advertisement, and putting the corresponding target advertisement on each advertisement position. The method can be used for an advertisement delivery platform, helps the advertisement platform to improve the advertisement delivery precision based on the historical participation data of the user, and improves the user experience.

Description

technical field [0001] The invention relates to the technical field of Internet advertisement delivery, in particular to an advertisement delivery method, device, advertisement delivery platform and readable storage medium. Background technique [0002] While the number of online advertisements is increasing day by day, it also brings troubles to people. Many merchants push overlay advertisements on the Internet. For Internet users who do not need related products, not only does it not play a good role in publicity, but it takes up their online time and wastes a lot of precious network resources. At the same time, for users, these advertisements are useless information, which interferes with their online behavior, and will have a counterproductive effect on the contrary, making them feel bored with the product or business. Therefore, how to provide effective information for Internet users and carry out accurate advertisement delivery is one of the difficult problems to be s...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 祝伟杰赵晓滨金忆源孙坚余喆
Owner 杭州微车信息科技有限公司
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