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User portrait label generation method and device, computing equipment and storage medium

A label and user technology, applied in the field of data processing, can solve the problems of poor scalability, low label generation efficiency, and cumbersome user portrait label generation methods, and achieve the effect of good scalability and improved generation efficiency.

Pending Publication Date: 2022-05-13
CHINA MOBILE GROUP ZHEJIANG +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the inventor found in the implementation process that there are the following defects in the prior art: the user portrait tags in the prior art are directly obtained by mining and analyzing the original user data, when a new user portrait tag is generated, To determine whether the user has the new user portrait tag, it is often necessary to mine and analyze the original data again, which makes the user portrait tag generation method in the prior art more cumbersome, low in efficiency of tag generation, and poor in scalability

Method used

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  • User portrait label generation method and device, computing equipment and storage medium
  • User portrait label generation method and device, computing equipment and storage medium
  • User portrait label generation method and device, computing equipment and storage medium

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Experimental program
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Embodiment 1

[0057] figure 1 A schematic flowchart of a method for generating a user portrait tag according to Embodiment 1 of the present invention is shown. Wherein, the method for generating user portrait tags provided in this embodiment can be executed by a computing device with corresponding computing capabilities, and this embodiment does not limit the specific execution device of this method.

[0058] like figure 1 As shown, the method includes:

[0059] Step S110: Obtain user portrait source data.

[0060] Among them, the technical scenarios applied in this embodiment are different, and the sources of user portrait data are also different. Taking the application in the scenario of a communication operator as an example, user call bill data, user online log data, user location track data, etc. can be obtained from each service platform of the operator. Those skilled in the art can select the source of the user portrait source data according to the actual application scenario.

...

Embodiment 2

[0085] figure 2 A schematic diagram of a functional structure of a device for generating user portrait tags according to Embodiment 2 of the present invention is shown. like figure 2 As shown, the device includes: an acquisition module 21 , a basic label generation module 22 , a new label analysis module 23 , and a new label matching module 24 .

[0086] The acquisition module 21 is adapted to acquire user portrait source data;

[0087] The basic label generation module 22 is adapted to generate any user's basic user label based on the user portrait source data;

[0088] The new tag parsing module 23 is adapted to acquire a new tag, and perform tag parsing on the new tag to obtain the target basic tag corresponding to the new tag and the association relationship between the target basic tags;

[0089] The new label matching module 24 is suitable for any user, if the user basic label of the user matches the target basic label corresponding to the new label and the associat...

Embodiment 3

[0106] According to the third embodiment of the present invention, a non-volatile computer storage medium is provided, the computer storage medium stores at least one executable instruction, and the computer executable instruction can execute the user portrait tag generation method in any of the above method embodiments .

[0107] Specifically, the executable instruction can be used to make the processor perform the following operations:

[0108] Obtain user portrait source data;

[0109] Based on the source data of the user portrait, generate any user's basic user tag;

[0110] Obtaining a new tag, and performing tag parsing on the new tag to obtain a target basic tag corresponding to the new tag and an association relationship between the new tag and the target basic tag;

[0111] For any user, if the user base tag of the user matches the target base tag corresponding to the new tag and the association relationship between the new tag and the target base tag, the user is a...

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PUM

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Abstract

The invention discloses a user portrait label generation method and apparatus, a computing device and a storage medium. The method comprises the steps of obtaining user portrait source data; generating a user basic tag of any user based on the user portrait source data; obtaining a new label, and performing label analysis on the new label to obtain a target basic label corresponding to the new label and an association relationship between the new label and the target basic label; and for any user, if the user basic tag of the user is matched with the target basic tag corresponding to the new tag and the association relationship between the new tag and the target basic tag, allocating the new tag to the user. According to the scheme, the user basic label is generated according to the user portrait source data, and then the new label is generated on the basis of the user portrait label generated by the user, so that the generation efficiency of the new label can be greatly improved. In addition, the user portrait label generation scheme provided by the embodiment of the invention is good in expandability and suitable for large-scale application and implementation.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a method, device, computing device and storage medium for generating user portrait tags. Background technique [0002] User portrait refers to the tagged user model abstracted based on the user's attributes, preferences, living habits, behavior and other information. User portraits can provide decision-making basis for enterprises to implement precision marketing. Wherein, the user portrait is usually presented in the form of a user portrait tag. For example, the user profile of a certain user A can be various user profile labels that outline the user, such as the label of "white-collar worker", the label of "high-value traffic user" and so on. At present, the user portrait tag of the user is usually obtained by analyzing and mining relevant data of the user. [0003] However, the inventor found in the implementation process that there are the following defects...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F40/289
CPCG06Q30/0201G06F40/289
Inventor 全东方储晶星岑伟迪
Owner CHINA MOBILE GROUP ZHEJIANG