Cosmetic applicator

Abstract

The applicator for cosmetics has one or more plies with scoring to form a handle area and a sample area. The scoring upon the top ply guides the applicator to bend into a handle area grasped by a woman's fingers and the sample area has a slight bow to apply eye shadow or other powdered cosmetic as the woman sees fit. The sample area has embossing in the bottom ply to retain pre-deposited cosmetics for further sampling.

Description

CROSS REFERENCE TO RELATED APPLICATION [0001] This nonprovisional patent application claims priority to the provisional patent application having Serial No. 60 / 688,197, which was filed on Jun. 7, 2005.BACKGROUND OF THE INVENTION [0002] This applicator for cosmetic products relates to sampling devices and more specifically to an improved card for applying cosmetics. A unique aspect of the present applicator is a bowed area of the applicator formed by pinching the applicator. [0003] People have adorned themselves with powders, mascaras, shadows, liners, and other cosmetics for many years. Samples of a cosmetic encourage more sales to discriminating customers. The counter, where the customer may purchase, remains the most effective place to promote cosmetics. Often, retailers and suppliers of cosmetics provide free samples. However, women approach some cosmetic products skeptically, like eye shadow or blush. Women only buy eye shadow after sampling it to see if it suits them. Women als...

AI Technical Summary

Benefits of technology

[0010] The applicator for cosmetics is a two ply card with scoring to form an easily handled applicator. The scoring upon the bottom ply guides the applicator to bend into a handle area and a sample area. The handle area is grasped by a woman's fingers and the sample area has a slight bow to apply eye shadow or other powdered cosmetic as the woman sees fit. Also, the sample area has embossing in the bottom ply to retain pre-deposited cosmetic for later sampling.

[0016] It is a still further object of the present invention to provide an applicator that bows outward to ease application of a cosmetic sample.

Problems solved by technology

However, women approach some cosmetic products skeptically, like eye shadow or blush.

Multiple uses of a cosmetic sampler invite customer complaints.

The applicators remain subject to contamination at the retail counter.

Further, cosmetic suppliers still incur the cost of producing and distributing the applicators for each color or product line variation.

These alternatives when used commercially caused messes, inconvenienced customers, and proved ineffective.

The difficulty in providing an applicator for cosmetics is shown by the operation of a typical product sample at a cosmetics counter, or department store.

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