Packaging with continuing labels

Abstract

The invention is directed to a package having a continuing label. The continuing label has at least one portion that is a continuation of a label on an adjacent package. The package of this invention can stand right side up or upside down and when displayed in a group creates a billboard or poster-like appearance.

Description

FIELD OF THE INVENTION [0001] The present invention is directed to a package comprising a continuing label. More particularly, the present invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package. The package of this invention preferably can stand right side up and upside down, is preferably squeezable and creates a billboard or poster-like appearance when displayed in a group. BACKGROUND OF THE INVENTION [0002] Packages, like bottles, and especially translucent bottles, are used to present to the consumer a variety of household products, especially food products. Manufacturers of such bottles, for example, often attempt to improve gripping means of the bottles to ensure that the bottles do not fall out of the consumers' hands during use. Also, manufacturers of bottles often concentrate on product evacuation from the bottle so that product is not wasted at th...

AI Technical Summary

Benefits of technology

[0014] Squeezable is defined to mean suitable to be squeezed or compressed by a human hand so that consumer product may be removed or evacuated therefrom. Package, as used herein, is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic or paperboard. Ergonometric, as used herein, is meant to mean easy to grab and hold with the hand. Continuing label, as used herein, is defined to mean a label that has at least one portion that continues from or connects with a label on an adjacent package. Complementary, as used herein, means having a curve or portion that completes or contributes to a group to make a whole, and not simply a square or rectangular shaped object sitting adjacent to another square or rectangular shaped object. Billboard or poster-like means a picture or advertisement that is larger than a label on an individual package. On the body is defined to mean on the inner or outer surface of the package and / or impregnated within the material used to make the package.

Problems solved by technology

Unfortunately, however, marketers typically focus on package labels individually, and such labeling has a limited impact on catching consumer attention.

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