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Business Method of Providing a Channel for Delivering and Distributing Events Based on a Subscription Model for Service Providers to Enhance Sales Opportunities

a subscription model and business method technology, applied in the field of electronic commerce, can solve the problems of not being able to analyze the extracted data in a logical way, not being able to enjoy the benefits of new emerging internet and e-commerce applications and technologies, and not having a standard format associated with the extracted data, etc., to achieve the effect of increasing sales, increasing sales, and increasing sales

Inactive Publication Date: 2008-03-06
IBM CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present invention provides a computer-based system that can automatically identify and analyze events associated with a subscriber, and select and notify a service provider when an event is likely to increase sales. The system can also receive location data and consumer profile information to improve the accuracy of event analysis and selection. The technical effect of the invention is to improve the efficiency and effectiveness of event-based marketing and advertising.

Problems solved by technology

One common challenge associated with such e-commerce systems is whether or not they are able to filter out relevant or pertinent information that benefits the end-user.
One common problem associated with data extracted from web pages is that there is no standard format associated with this data.
This is a significant problem encountered by data mining software, since in most cases it is not able to analyze the extracted data in a logical way.
Although personalized advertising and direct marketing are becoming more sophisticated through the use of data mining software programs, current advertising and marketing strategies do not enjoy all the benefits from new emerging Internet and e-commerce applications and technologies.
Furthermore, none of the prior art systems utilize an opportunistic approach based on an unexpected change in the schedule of services (time, location) with Internet-based technologies to benefit and enhance the generation of sales opportunities for sales providers.

Method used

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  • Business Method of Providing a Channel for Delivering and Distributing Events Based on a Subscription Model for Service Providers to Enhance Sales Opportunities
  • Business Method of Providing a Channel for Delivering and Distributing Events Based on a Subscription Model for Service Providers to Enhance Sales Opportunities
  • Business Method of Providing a Channel for Delivering and Distributing Events Based on a Subscription Model for Service Providers to Enhance Sales Opportunities

Examples

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Embodiment Construction

[0018] While this invention is illustrated and described in a preferred embodiment, the device may be produced in many different configurations, forms and materials. There is depicted in the drawings, and will herein be described in detail, a preferred embodiment of the invention, with the understanding that the present disclosure is to be considered as an exemplification of the principles of the invention and the associated functional specifications for its construction and is not intended to limit the invention to the embodiment illustrated. Those skilled in the art will envision many other possible variations within the scope of the present invention.

[0019] One fundamental aspect of the present invention is to determine a so-called “window of opportunity”. An example of determining a window of opportunity is an unexpected change in schedule of public services. For example, consider a train, which is scheduled to leave at 7:00 AM, but due to unknown circumstances the schedule is ...

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PUM

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Abstract

Sales associated with service providers are increased using an opportunistic approach based on an unexpected change in a schedule or services (time, location). Windows of opportunity (time, physical location) are automatically identified, and once such a window of opportunity is detected, the people affected directly from the change of a schedule are identified. This information is then used by service providers to act quickly in order to enhance sales. Both service providers and consumers setup a personalized profile in a database, and the system uses a matching process to match related service providers to the consumers' preferences.

Description

RELATED APPLICATIONS [0001] This application is a continuation of U.S. application Ser. No. 09 / 863,268, filed May 24, 2001, pending; which is also a continuation-in-part of U.S. application Ser. No. 09 / 768,458, filed Jan. 25, 2001, pending.BACKGROUND OF THE INVENTION [0002] 1. Field of Invention [0003] The present invention relates generally to the field of electronic commerce. More specifically, the present invention is related to enhancing sales for service providers by utilizing an opportunistic e-commerce approach based on an unexpected change in the schedule of services (time, location). [0004] 2. Discussion of Prior Art [0005] There has been a steady increase in the speed and ease with which business transactions are carried over a network such as, but not limited to, wide area networks (WANs), local area networks (LAN's), or the World Wide Web (WWW). Systems based on networks listed above deal with a plethora of information available in various formats (e.g., documents, image...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04Q7/20G06Q10/10G06Q30/02
CPCG06Q10/109G06Q30/0205G06Q30/0201G06Q30/02
Inventor KRAFT, REINERRUVOLO, JOANN
Owner IBM CORP
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