System and Method for Providing a Dynamic Advertising Content Window within a Windows Based Content Mainfestation Environment Provided in a Browser

Abstract

System and method for providing a dynamic advertising content manifestation window within a windows based content manifestation environment provided within a web browser. The system and method include and involve an server system configured to transmit a software system and data related to a advertising content source via an electronic data network. Also included and involved is a web browser client operating within a data processing system that is coupled to the server system via the electronic data network. The web browser provides a content manifestation environment. The web browser client is operative to receive the software system and the data via the server system, to process the software system and the data to produce a window object within the content manifestation environment provided by the web browser client. The window object is configured to dynamically manifest therein advertising content received from the advertising content source in accordance with the data. Also disclosed is a window object that is manifested within a windows based content manifestation environment which is provided within a web browser client. The window object includes a content manifestation area that is configured to dynamically manifest advertising content received from an advertising content source via an electronic data network.

Description

RELATED APPLICATION DATA[0001]This application is a continuation of U.S. patent application Ser. No. 09 / 859,528, filed Mar. 19, 2001, which is a continuation of Ser. No. 09 / 252,076, filed on Feb. 18, 1999, now U.S. Pat. No. 6,321,209, the disclosures of which applications and patent are incorporated herein in their entireties.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]The present invention relates to systems and methods that are used to distribute and manifest content such as advertising content received via the Internet and World Wide Web (WWW). More particularly, the present invention relates to the dynamic manifestation of advertising content within a window object maintained within a WWW browser environment.[0004]2. Description of the Related Art[0005]The Internet and the World Wide Web (WWW) have significantly impacted the way people receive information, purchase goods and services, and generally communicate. The Internet and WWW have facilitated whole cont...

AI Technical Summary

Benefits of technology

"The present invention provides new systems, structures, and methods for generating window modules that can display dynamic advertising and marketing content to network users. This allows for richer advertising content that is more effective for advertisers, and also allows for a greater number of advertisers to view the Internet and WWW as viable areas for marketing and commerce. The invention does not require changes to existing network architectures and can be easily applied to new technologies. Both network users and advertisers benefit from the richer content manifestation. The invention involves a server system that transmits a software system and data related to an advertising content source via an electronic data network, and a web browser client that receives and processes the software system and data to produce a window object that dynamically manifests advertising content from the advertising content source."

Problems solved by technology

In fact, advertising via banner ads continues to be one of very few profitable ways to entice and engage in electronic commerce.

Despite their widespread use as tools to drive electronic commerce on the Internet and WWW, banner ads and other similar advertising and marketing mechanisms are not without their problems.

For example, in addition to the fact that banner ads are statically displayed once loaded by a web browser, banner ads and other similar marketing tools do not allow different and dynamic marketing content to be displayed within a browser window.

Such a banner ad cannot dynamically display content such as marketing and advertising content that is to be received via a network connection after an initial container web site page load.

Furthermore, in addition to the technical infirmities associated with modern banner ads, the same do not facilitate dynamic, rich advertising that network users have become used to in other media forums and which can deliver the most “bang for the buck” in terms of providing the highest possible sales return related to a particular marketing and promotion investment.

For example, current banner ads do not come close to the richness of television or radio advertisements that allow full motion video, audio, etc.

Accordingly, although network bandwidth capabilities do not currently allow the push of content like television ads, that same bandwidth is not being effectively deployed to facilitate richer, more effective network advertising.

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