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Packaging With Registered Texture

Inactive Publication Date: 2011-07-07
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0005]The film packaging of the present disclosure includes texturing that may mimic the texturing pattern of product stored in the package. By texturing the packaging in a manner that mimics the texturing pattern of the stored product, consumers viewing the package are provided with a visual indicator conveying the softness of the product within the package. The textured packaging material may be formed of one or more film layers that are embossed in at least some regions, or may be formed of laminated structurally elastic-like film web substrate wherein inherent elongation properties of at least portions of the given web material used in the construction of the package are modified by a mechanical process. Texturing the film packaging material also provides the user with a tactile sensation when the packaging is touched or held. The texture also facilitates gripping the packaging.
[0008]It will be understood that graphics may be used in conjunction with the texturing of the film packaging material to further enhance the visual impact of the texturing to the consumer. For example, the portions of the web material so embossed or otherwise modified to include texture are disposed in a pattern that is registered with graphics printed on the packaging material. While the texturing of the packaging film may be soft to the touch, it is recognized that it need not feel as soft as the product within the package, and may even feel rough to the touch.

Problems solved by technology

While the texturing of the packaging film may be soft to the touch, it is recognized that it need not feel as soft as the product within the package, and may even feel rough to the touch.

Method used

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  • Packaging With Registered Texture
  • Packaging With Registered Texture
  • Packaging With Registered Texture

Examples

Experimental program
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Embodiment Construction

[0034]A package 10 of a first embodiment of the present disclosure, formed of a film-based packaging material 12, is illustrated in FIG. 1. One or more portions of the film-based packaging material 12 are provided with a multiplicity of protuberances 14 to impart texture to those portions of the film-based packaging material 12. The film-based packaging material 12, also referred to herein as a film-based web material 12, is also supplied with graphics 16, including one or more graphic elements 18, such as geometric shapes, logos, text, photographs or renderings of products provided within the package 10. The texture is preferably registered with at least one of the graphic elements 18. As used herein, the phrase “registered with at least one of the graphic elements 18” refers to the texture either positioned on the graphic element 18 in a manner approximating the shape of a graphic element 18, or at least a particular region of the graphic element 18. In addition, the phrase also i...

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Abstract

A package formed of a film-based packaging material includes graphics registered with texturing.

Description

FIELD OF THE INVENTION[0001]This disclosure relates generally to packaging of products in a manner that is attractive to consumers and, more particularly, to film-based packaging material that is at least partially textured. The packaging may formed of one or more film layers that are embossed in at least some regions, or may be formed of laminated structurally elastic-like film web substrate wherein inherent elongation properties of at least portions of the given web material used in the construction of the package are modified by a mechanical process. The portions of the web material so embossed or otherwise modified are disposed in a pattern that is registered with graphics printed on the packaging material.BACKGROUND OF THE INVENTION[0002]Many consumer products sold in bulk quantities are packaged in film-based packaging material. Film packaging material has several advantages over cardboard or other packaging, such as the ability to tightly wrap the enclosed products so as to m...

Claims

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Application Information

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IPC IPC(8): B65D33/00
CPCB65D33/004B44C1/24
Inventor SAGGAR, RAVI KUMAR
Owner THE PROCTER & GAMBLE COMPANY
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