Lead management in business-to-business sales

a business-to-business sales and lead management technology, applied in the field of customer engagement tools, can solve the problems of inability to achieve large-scale human involvement, and traditionally not reaching the marketing potential of business-to-business websites, etc., to achieve the effect of elevating the profile level of the user profil
US20130124259A1Inactive Publication Date: 2013-05-16CLICKABILITY
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Patent Information

Authority / Receiving Office
US ¡ United States
Patent Type
Applications(United States)
Current Assignee / Owner
CLICKABILITY
Publication Date
2013-05-16
Estimated Expiration
Not applicable ¡ inactive patent

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Abstract

Methods and systems record and analyze visitors' interactions with a website aimed at turning the visitors into qualified sales leads. Lead scoring may be used, wherein a lead score is based on interactions with content, navigation through a website, and the providing of information from the visitor. Events (e.g., above-threshold lead scores) may prompt a request for information from the visitor. Providing information may increase a profile level and allow access to previously gated website content. Visitor information and / or associated business information may be stored in a user profile. Additionally, interests of the visitor and / or an associated business area may be ascertained. The interests, lead score, and progressive profiles may be used to tailor content and organization of the website, to suggest content and business solutions to the visitor, and to determine if / when a visitor is qualified as a lead, and thus ready for contact from a sales team.
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Description

CROSS-REFERENCES TO RELATED APPLICATIONS

[0001] This application is a continuation of U.S. Ser. No. 13 / 297,161, filed Nov. 15, 2011 and entitled, “WEBSITE DATA CONTENT ACCESS PROGRESSION”, which is a nonprovisional of, and claims benefit to Provisional Application No. 61 / 559,610, filed Nov. 14, 2011, and entitled “LEAD MANAGEMENT IN BUSINESS-TO-BUSINESS SALES.” Each of these references is hereby incorporated by reference in its entirety for all purposes.

[0002] This application also is related to PCT Application No. PCT / US2011 / 042039, filed Jun. 27, 2011, entitled “STAGNANT VISITOR MANAGEMENT FOR ENGAGEMENT PROGRESSION ON WEB SITES” which is incorporated herein by reference.BACKGROUND OF THE INVENTION

[0003] This disclosure relates in general to customer engagement tools and, but not by way of limitation, to website engagement tools.

[0004] Websites are often a part of an integral plan in advertizing business solutions and engaging visitors as customers or potential customers. Nurturing tho...

Claims

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