Method, system and equipment for collecting number of message series advertisements

Abstract

A method of collecting message advertisement points comprises the following steps: receiving the message with the advertisement sent by a message server; identifying the advertisement in the message and recording the advertisement point events in the advertisement in real-time; back-feeding the advertisement points to the advertisement server in real-time. Further, the invention provides a system and apparatus for collecting message advertisement points. The embodiment of the invention reports the advertisement points to the advertisement server in real-time, reduces the advertisement point statistical error caused by time difference. Further, the invention avoids the condition of not collecting the advertisement points caused by power off of the terminal user and collects the advertisement points in real-time and avoids the condition of not collecting the data in real-time when the user leaves the advertisement issuing place. The invention further avoids the condition of wasting the system source when the advertisement server executes polling points collection to all the terminals in the domain.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method, system and equipment for collecting message advertisement points. Background technique [0002] With the development of 3G technology and network technology, more and more attention has been paid to the development of data services, among which mobile advertising business has become a popular advertising model. The so-called mobile advertising service is: paid information disseminated through mobile media. From the perspective of the development form of mobile advertising business, there are many types of mobile advertising business, such as mobile phone built-in advertising, MMS advertising, mobile video advertising, mobile game advertising and so on. From the perspective of content form, it can be divided into multiple or mixed methods such as text, pictures, video, and audio. [0003] Among them, message advertisement is a very popular advertising model, inc...

AI Technical Summary

Problems solved by technology

[0005] In the process of realizing the present invention, the inventor found that the existing message advertisement collection method has at least the following shortcomings: poor real-time performance, and the advertisement points cannot be reported to the AD server in real time; when the polling collection time is up, if the mobile terminal is turned off, Points cannot be collected; for advertising points recorded in a certain place, when the user leaves the place, the user’s points will not be collected; users can fake, delete or modify the points stored in the terminal cache on the client side, resulting in inaccurate collection of points Accurate; the AD server needs to collect polling points for all mobile terminals in the domain, and the system overhead is very large

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