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Targeted advertisement publishing method, system for digital television and digital television terminal

A digital TV terminal, digital TV technology, applied in the parts of the TV system, two-way working system, TV and other directions, can solve the problems of difficult positioning, difficult data collection, limited customer information, etc., to achieve accuracy and intelligence improvement, Accurate data collection to ensure the effect of persistence

Inactive Publication Date: 2009-08-05
SHANGHAI DIGIVISION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] These advertising methods have the following disadvantages: First, it is difficult to locate. Due to limited customer information, it is impossible to more accurately locate customer resources
Secondly, it is difficult to collect data. In addition to collecting basic user information, it is difficult to further collect data
Furthermore, the data matching effect is not good. Due to the limitation of received data, various matching algorithms cannot achieve their due effect.

Method used

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  • Targeted advertisement publishing method, system for digital television and digital television terminal
  • Targeted advertisement publishing method, system for digital television and digital television terminal
  • Targeted advertisement publishing method, system for digital television and digital television terminal

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Embodiment Construction

[0054] figure 1 The architecture of a targeted advertisement publishing system according to an embodiment of the present invention is shown. figure 2 An advertisement agent structure according to an embodiment of the present invention is shown. The entire targeted advertisement distribution system is divided into two parts: a digital TV head-end 100 and a digital TV terminal 200 (eg, a set-top box), and the two parts are separated by a network 150, such as a wired network and an IP (Internet Protocol) network.

[0055] The digital TV head-end 100 is mainly composed of an advertisement publisher 110, which is responsible for making advertisements and delivering them. The first communicator 120 is an optional module and is responsible for receiving user data collected in real time from the digital TV terminal 200. The data miner 130 and The policy generator 140 is also an optional module, and is mainly responsible for selecting a corresponding user policy through various data ...

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Abstract

The invention relates to a publishing method of a digital television targeted advisement, a system, and a digital television terminal. The method comprises the following steps of: issuing the advisement by a digital television head terminal; receiving the advisement at the digital television terminal and implementing the following steps of; collecting user data from the digital television terminal on the basis of data collecting rules; utilizing the collected user data to generate statistical conclusions related to user behaviors on the basis of data mining rules; applying the statistical conclusions in preset decision rules for screening the advisement; and displaying the screened advisement. Compared with the conventional targeted advisement publishing method, the method can publish the advisement more accurately and intelligently.

Description

technical field [0001] The invention relates to the application of digital television bidirectional services, in particular to a method for publishing targeted advertisements for digital television, a system applying the method and a digital television terminal Background technique [0002] At present, digital TV advertisements generally include the following: [0003] 1. Fixed form of advertisement: The advertisement is bound to the program, updating the advertisement requires software upgrade, and the advertisement is aimed at all customers. [0004] 2. The form of advertisement delivered by the head end: that is, the position of the advertisement is reserved in the program, and the content of the advertisement is delivered by the head end of the digital TV system, and the advertisement is aimed at all customers at the same time. [0005] 3. The headend collects user data, sorts out a list of target customers according to a simple matching method, and then publishes adver...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/16H04N7/173H04N5/76H04N5/93
Inventor 顾亚平
Owner SHANGHAI DIGIVISION
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