Method and system thereof for accurately positioning network advertisement by commodity digital identity recognition

Abstract

The invention relates to a method for accurately positioning a network advertisement by commodity digital identity recognition, an enterprise endows each produced commodity with a group of unique digital identity recognizing codes and stores associated commodity information in a computer database to form a commodity information library; when a consumer purchases a commodity with the recognizing codes, the personal information register is carried out by network login to form a register member information library; when the consumer inputs the digital identity recognizing codes to carry out verification, a computer feeds back the corresponding query information to the consumer and simultaneously transmits an advertisement attached to the commodity site to the consumer; and the computer can automatically record the commodity advertisement site, the consumer and click time for viewing the advertisement and provide a detailed statistical table for an advertiser. The system of the method comprises member, product, advertisement and data management systems. The method realized by the system is a disposable advertising technology, effectively saves the cost of the advertiser, realizes combination with a concrete user in each click, and solves the problem that a network advertisement can not eliminate click cheating.

Description

Technical field: [0001] The present invention relates to an advertising method and its system, in particular to an accurate positioning network advertising method based on commodity digital identification and its system, so that by establishing a commodity digital identification code and a commodity information database associated with it, classification An application method and a system for managing commodities in the commodity information database as advertisement carriers, providing different commodity advertisement positions according to the consumption characteristics of the products, and launching online advertisements for related commodity consumption. Background technique: [0002] The rapid development of Internet marketing has led to the sudden emergence of Internet advertising business. Enterprises are increasingly aware that Internet advertising is a sharp weapon to enhance corporate image and promote product sales. At present, the widely used mode of Internet a...

AI Technical Summary

Problems solved by technology

At present, the widely used mode of Internet advertising is to calculate the efficiency of advertisements through the click-through rate. In actual operation, due to the influence of click cheating and unclear audience range, the once effective Internet advertisements have fallen into a situation where the click-through rate continues to increase and advertising costs continue to increase. Expansion, but the vicious circle where the increase in advertising effect is not obvious

This phenomenon, in the final analysis, is due to the fact that advertising cannot be aimed at the exact target group, and there is a lack of key publicity for customers with actual needs, so that the huge advertising expenses only play the role of comprehensively spreading the net, reducing the advertising publicity Efficiency, and because of the expansion of the scope of publicity, the power of publicity has been reduced, resulting in a decline in consumer loyalty

Not only did not get the corresponding benefits, but it caused the dilemma of "more advertisements, more unsalable"

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