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TV network advertisement publishing system and method

A technology for advertising release and TV network, applied in the field of TV network advertising release system, can solve the problems of increasing cumbersome procedures and time, inconvenient and inconvenient for customers to release TV advertisements, etc., and achieve the effect of improving competitiveness

Inactive Publication Date: 2010-08-25
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This increases the cumbersome procedures and time for customers, and is not convenient, so it cannot meet the needs of customers.
A lot of available resources were wasted, and a lot of customer business was lost
[0006] Therefore, how to solve the inconvenient problem for customers to release TV advertisements has become one of the current technical problems that need to be solved urgently

Method used

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  • TV network advertisement publishing system and method
  • TV network advertisement publishing system and method
  • TV network advertisement publishing system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0019] Please refer to Fig. 1, the TV network advertisement distribution system of the present invention comprises advertisement information input device 11 and data encapsulation device 12, transmission network 20 and decapsulation and business processing device 31, advertisement Information mixing device 32 and TV program sending device 33 . Client 10 is typically a set-top box. The advertisement information input device 11 is used for inputting the advertisement information to be released by the user, and it can be set inside the set-top box or outside the set-top box. Advertisement information usually includes information such as advertisement content, advertisement broadcast channel, advertisement broadcast time, and advertisement broadcast period. The content of the advertisement includes the customer's blessing voice, video, banner picture, text, audio and video advertisement, etc. The TV operation service provider charges according to the information, and identifies ...

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PUM

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Abstract

The invention discloses a TV network advertisement publishing system which comprises an advertisement information input device, a data encapsulation device, a decapsulation and business processing device, an advertisement information mixing device, a TV program transmitting device and a transmission network, wherein the advertisement information input device is positioned at the client end; the decapsulation and business processing device is positioned at the TV operating server end; the transmission network is used for connecting the client end and the TV operating server end; the advertisement information input device is used for inputting advertisement information by a client; the data encapsulation device is used for encapsulating the advertisement information and the specific identifying information of the client into a data packet which is convenient for transportation; the decapsulation and business processing device is used for decapsulating the data packet and carrying out business processing, such as charging, and the like on the client; the advertisement information mixing device is used for mixing the advertisement information into a specific channel program; and the TV program transmitting device is used for transmitting the channel program mixed with the advertisement information. The TV network advertisement publishing system is convenient for the client to publish a TV advertisement. The invention also provides a TV network advertisement publishing method.

Description

technical field [0001] The invention relates to a television network advertisement issuing system, and also relates to a television network advertisement issuing method. Background technique [0002] Television set has become the necessities of people's daily life and the main leisure and entertainment tool at present, and people are all by watching TV program and come to understand news, sports event, entertainment program to enrich leisure life every day. [0003] With the broadcasting of digital signals by various TV stations, digital TV has gradually entered people's homes. In order to meet different customer needs during the continuous development and popularization of digital TV, especially for high-end customers, more and better service content should be provided for customers and these customers can choose according to their own needs. [0004] Some high-end customers need to send commercial information services such as greetings, videos, songs, pictures, text and a...

Claims

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Application Information

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IPC IPC(8): H04N5/00H04N7/16G09F27/00
Inventor 周叶平
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD