Method and device for controlling information output frequency

A technology of information output and control method, which is applied in the branch office to provide special service devices, transmission systems, digital transmission systems, etc. It can solve the problems of poor information delivery effect and waste of resources, and achieve the effect of flexible and changeable frequency control

Active Publication Date: 2011-10-19
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiments of the present invention is to provide a method for controlling the frequency of information, aiming to solve the problems of resource waste and poor information delivery effect caused by playing information

Method used

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  • Method and device for controlling information output frequency
  • Method and device for controlling information output frequency
  • Method and device for controlling information output frequency

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] figure 1 The implementation flow of the information output frequency control method provided by the first embodiment of the present invention is shown, and the details are as follows:

[0028] In step S101, the instant messaging client acquires information and frequency control information corresponding to the information from the instant messaging server.

[0029] The information obtained from the instant messaging server may be advertisement information, news information, and the like.

[0030] The frequency control information includes one or more combinations of the limited time period, the maximum number of times played within the limited time period, the validity period of the information, the maximum number of times played within the validity period of the information, and the minimum time interval between two times the same information is played. In the embodiment of the present invention, the limited time period can be set to one day, or can be set to any peri...

Embodiment 2

[0055] figure 2 It is the implementation process of judging whether the information meets the playback requirements provided by the first embodiment of the present invention. In this embodiment, the frequency control information corresponding to the information includes a limited time period and the maximum number of times of playback within the limited time period. The details are as follows:

[0056] In step S201, it is judged whether the current time exceeds the time limit of the information to be played, if not, execute step S203, otherwise, execute step S202. Examples are as follows:

[0057] Assuming that the limited time period of the information is March 1, 2010, when playing the information, if the current time is March 2, 2010, it is determined that the current time exceeds the limited time period of the information, and if the current time is 2010 On March 1, it is determined that the current time does not exceed the time limit for the information.

[0058] In st...

Embodiment 3

[0066] image 3 It is the implementation process of judging whether the information meets the playback requirements provided by the second embodiment of the present invention. In this embodiment, the frequency control information corresponding to the information includes the limited time period, the maximum number of times played within the limited time period, the validity period of the information, the information The maximum number of playbacks within the validity period and the minimum time interval between two playbacks of the same information are detailed as follows:

[0067] In step S301, it is judged whether the current time exceeds the validity period of the information to be played, if not, execute step S302, otherwise, execute step S308.

[0068] In the embodiment of the present invention, when information is pushed, the validity period of the pushed information is generally agreed upon. Therefore, when playing information, it is necessary to determine whether the ...

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PUM

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Abstract

The invention is applicable to the application field of computers and provides a method and device for controlling information output frequency. The method comprises the following steps of: firstly, acquiring information and frequency control information corresponding to the information from an instant communications server by an instant communication client; secondly, acquiring play information of the information to be played and judging whether the information to be played meets the play requirements according to the play information of the information to be played and the frequency control information corresponding to the information to be played; thirdly, when the information to be played meets the play requirements, playing the information to be played and recording the play information of the information to be played; and finally, when the information to be played does not meet the play requirements, stopping playing the information to be played. The embodiment of the invention can be used for controlling frequency of information, so that the best information releasing effect can be achieved by using minimum resources. Moreover, the invention provides various kinds of frequency control information, so that the frequency control manner is flexible and changeable.

Description

technical field [0001] The invention belongs to the field of computer applications, and in particular relates to a frequency control method and device for information output. Background technique [0002] With the development of network communication technology, network advertisements have become more and more popular among users, such as playing network advertisements in instant messaging tools. The research found that the most effective display times for advertising ideas are 3-6 times per person per day. Under this frequency, users receive the best impact from online advertisements. When the frequency is lower than this frequency, online advertisements cannot reach When the user's influence is higher than this frequency, it will cause the user's visual fatigue and cause unnecessary waste of resources. [0003] In the prior art, when online advertisements are played, the advertisement information in the playlist is generally displayed in a fixed sequence. This method cann...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L12/18H04L12/26
CPCH04L51/04
Inventor 库宇彭晓虹
Owner TENCENT TECH (SHENZHEN) CO LTD
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