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Comprehensive monitoring system of keyword flow data and calling data and method thereof

A technology of traffic data and call data, which is applied in electronic digital data processing, special data processing applications, monitoring/monitoring/testing arrangements, etc., can solve the problem of inability to accurately analyze the effect of keyword marketing, and achieve the effect of high business conversion rate

Inactive Publication Date: 2013-04-10
广州天擎天拓信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Uncertain factors affecting keyword effects and the huge number of keywords, coupled with the separation of click data and business data, make it impossible for companies to accurately analyze the marketing effects of keywords through changes in transaction volume

Method used

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  • Comprehensive monitoring system of keyword flow data and calling data and method thereof
  • Comprehensive monitoring system of keyword flow data and calling data and method thereof
  • Comprehensive monitoring system of keyword flow data and calling data and method thereof

Examples

Experimental program
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Embodiment Construction

[0051] The present invention will be described in detail below in conjunction with the accompanying drawings.

[0052] Such as figure 1 As shown, the present invention proposes a comprehensive monitoring system of keyword traffic data and call data, including:

[0053] The call center server, connected to the Internet, will transfer the display phone number to the call transfer setting and service of the answering phone number;

[0054] The trunk gateway is connected to the public switched telephone network and the Internet, communicates with the call center server, and processes and controls the call transfer service of the call center server. The call information sent by the user's phone to the terminal is transmitted to the telephone transfer terminal through the public switched telephone network and then transferred to the trunk gateway. The trunk gateway transmits the call information to the call center server through the Internet, and at the same time receives the call ...

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Abstract

The invention relates to a comprehensive monitoring system of keyword flow data and calling data, which is characterized in that an Internet is accessed into a call center server of a call transfer setting and service, the call transfer setting and service is used for transferring a displayed telephone number into an answering telephone number; a public exchanger telephone network and the Internet are accessed into a trunking gateway which is used for processing and controlling the telephone call transfer service of the call center server; the Internet is accessed into a database server whichis used for storing keyword information, keyword flow data and call records corresponding to keywords; and the Internet is accessed into a business server which is used for processing business logic.The invention also provides a comprehensive monitoring method of the keyword flow data and the calling data. According to the comprehensive monitoring system of the keyword flow data and the calling data and the method thereof, disclosed by the invention, the flow data of the keywords and the telephone calling data brought by the keywords can be simultaneously monitored, thus, the keywords with high investment return rate can be found for enterprises.

Description

technical field [0001] The invention relates to a method for comprehensive monitoring of search engine keyword flow data and related call data. Background technique [0002] "Keyword advertising through search engines" has become the standard marketing method for most companies, or even the only marketing method. Enterprises monitor the effectiveness of keyword advertising through Google / Baidu search servers provided by search engine service providers or third-party keyword monitoring servers. [0003] The Google / Baidu search server provided by the search engine service provider can directly provide keyword traffic data, such as click volume, display volume, click rate, click unit price, etc., while the third-party keyword monitoring server, provided by the Google / Baidu search server The open API application program interface obtains keyword traffic data, manages and optimizes it. [0004] For advertisements whose business goal is online conversion, such as when a user cli...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30H04M3/22H04W24/00
Inventor 向勇许文杰林元猛
Owner 广州天擎天拓信息技术有限公司
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