Interaction method based on mobile phone advertising

A mobile advertising, advertising technology, applied in the direction of subscriber special services, marketing, etc., can solve problems such as mobility restrictions

Inactive Publication Date: 2012-07-04
辜进荣
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of advertising is restricted to connected devices, and because it is connected to the network through a personal computer, its mobility is greatly limited

Method used

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  • Interaction method based on mobile phone advertising
  • Interaction method based on mobile phone advertising
  • Interaction method based on mobile phone advertising

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0033] The method of the present invention will be further described below in conjunction with the accompanying drawings.

[0034] According to the current 3G network situation, taking the iPhone smart phone as the user terminal as an example, the method for realizing the mobile phone advertisement playing in the present invention is described.

[0035] figure 1 A kind of interactive method based on mobile phone advertisement in the described embodiment, comprises the following steps:

[0036] Step S101: The user's mobile phone pre-establishes an advertisement playback service through registration, and installs an advertisement playback client or software on the mobile phone;

[0037] Step S102: the server collects relevant personal data of registered users to form a user database;

[0038] Step S103: The advertiser puts an advertisement file with a multi-level menu that meets the format requirements into the advertisement database on the server side, and the manager release...

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Abstract

The invention relates to an interaction method based on mobile phone advertising, belonging to the technical fields of mobile communication, software technology and the like. The interaction method mainly comprises the following steps: carrying out user registration and installing advertisement playing software into a mobile phone; collecting personal information to form a user database; issuing advertisement files to a registered mobile phone; if a user clicks selection in an advertisement playing process, prompting a user to fill feedback information when set time is up; submitting the feedback information to an advertiser, and further responding by the advertiser; and giving reward to the registered user according to play time and number and quality feedback condition. By adopting the interaction method on mobile advertising, a consumer can be attracted to actively participate in an advertisement communication process, thus advertising information can be concerned more effectively, advertising communication has feedback and re-feedback functions, and unidirectional transmitting is changed into two-way interactive communication.

Description

technical field [0001] The present invention relates to related technical fields such as mobile communication technology, software technology, database technology, and more specifically, an interactive method based on mobile phone advertisements. Background technique [0002] Online advertising is an advertising operation method that uses advertising banners, text links, multimedia and other methods to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. This form of advertising is restricted to connected devices, and since it is connected to the network through a personal computer, its mobility is greatly limited. [0003] Now the technology of playing video advertisements and animation advertisements on mobile phones is relatively mature, and the video service is the main business of the third-generation mobile phones. According to statistics, the number of mobile phone users in the country has exceeded 1 billion. If t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04M3/42
Inventor 辜进荣
Owner 辜进荣
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