Data interaction method and device based on on-line video

Abstract

The invention provides a data interaction method based on an on-line video. A triggering point for calling specific data information is arranged in a feature frame of the on-line video. The method comprises the following steps: in the process of playing the on-line video, if the triggering point on the feature frame is triggered, calling the corresponding specific data information according to the triggering point; and generating a popup layer, and displaying the specific data information in the popup layer. By using the data interaction method based on the on-line video, a user can quickly acquire commodity information in the on-line video so as to quickly finish on-line shopping; and therefore, the data transmission speed of a video communication line is increased, the processing resources of a server or format conversion processing equipment can be saved, and the on-line shopping experience of the user can be effectively enhanced.

Description

Technical field [0001] This application relates to the technical field of network data interaction, in particular to a data interaction method based on online video, and a data interaction device based on online video. Background technique [0002] E-commerce (Electronic Commerce, EC) refers to a wide range of commercial trade activities around the world, in the open network environment of the Internet, based on browser / server application methods, buyers and sellers conduct various business activities without meeting each other to realize consumers A new type of business operation model for online shopping, online transactions between merchants and online electronic payments, as well as various business activities, transaction activities, financial activities and related integrated service activities. [0003] With the further popularization and application of the Internet in China, online shopping has gradually become one of the mainstream consumer behaviors. Online shopping is t...

AI Technical Summary

Problems solved by technology

However, this processing method needs to embed advertising content in the video, which increases the transmission volume of streaming media data in the video communication line, easily causes data congestion, and reduces the viewing fluency of the video screen; and this processing method needs to be updated when uploading the video Format conversion not only consumes manpower and material resources, but also seriously occupies the processing resources of the server or format conversion processing equipment; at the same time, this processing method can only display the product information corresponding to the embedded advertisement, and cannot help users quickly complete the online shopping process

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