Advertisement playing system and method based on image identification
An image recognition and image acquisition system technology, applied in the field of image recognition-based advertising broadcasting system, can solve problems such as failure to notify in time, waste of resources, etc., achieve rapid positioning, increase accuracy and efficiency
Inactive Publication Date: 2013-01-16
鼎亿数码科技(上海)有限公司 +1
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The invention discloses an advertisement playing system and an advertisement playing method based on image identification. The system comprises an advertisement display platform, an image acquisition system and a data analysis processing module. The implementation method comprises the following steps of: acquiring an attention degree of an advertisement audience to an advertisement in real time by the image acquisition system added into the advertisement display platform, automatically analyzing feedback of the advertisement audience to the advertisement according to human face expression identification, automatically analyzing and pre-estimating an age structure and genders of client groups according to human body feature analysis and identification, and supplying reference to subsequent playing of the advertisement. By the system and the method, advertisement audience data can be timely acquired and quickly transmitted to an advertisement supplier and an advertising product supplier, so that an advertisement effect and an advertisement investment value can be accurately analyzed, and relevant staff can timely adjust an advertisement strategy; and a relatively high push effect is achieved for popularization of products.
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