Advertisement playing system and method based on image identification

Abstract

The invention discloses an advertisement playing system and an advertisement playing method based on image identification. The system comprises an advertisement display platform, an image acquisition system and a data analysis processing module. The implementation method comprises the following steps of: acquiring an attention degree of an advertisement audience to an advertisement in real time by the image acquisition system added into the advertisement display platform, automatically analyzing feedback of the advertisement audience to the advertisement according to human face expression identification, automatically analyzing and pre-estimating an age structure and genders of client groups according to human body feature analysis and identification, and supplying reference to subsequent playing of the advertisement. By the system and the method, advertisement audience data can be timely acquired and quickly transmitted to an advertisement supplier and an advertising product supplier, so that an advertisement effect and an advertisement investment value can be accurately analyzed, and relevant staff can timely adjust an advertisement strategy; and a relatively high push effect is achieved for popularization of products.

Description

technical field [0001] The present invention relates to an advertisement broadcasting system and method, in particular to an image recognition-based advertisement broadcasting system and method. Background technique [0002] With the continuous advancement of social commercialization, the diversity of advertising business is also constantly developing. For example, TV advertisements, outdoor multimedia advertisements, online advertisements, newspapers and magazine advertisements, posters, etc. The emergence of these advertising media has played an important role in the promotion of products. [0003] The current advertising systems have one thing in common: the form of advertising is mainly one-way indoctrination, and the audience is passively received, so it is impossible to know whether they are interested in the product. This common point is also a major weakness of the current advertising system, because this advertising method cannot timely inform the advertising compa...

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Problems solved by technology

This common point is also a major weakness of the current advertising system, because this advertising method cannot promptly inform the advertiser of the effectiveness of the advertisement, what people are interested in related products, etc., in order to achieve the purpose of widespread publicity, it is overwhelmingly advertised , resulting in a large waste of resources may not be able to achieve the best results

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