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Advertisement playing system and method based on image identification

An image recognition and image acquisition system technology, applied in the field of image recognition-based advertising broadcasting system, can solve problems such as failure to notify in time, waste of resources, etc., achieve rapid positioning, increase accuracy and efficiency

Inactive Publication Date: 2013-01-16
鼎亿数码科技(上海)有限公司 +1
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Problems solved by technology

This common point is also a major weakness of the current advertising system, because this advertising method cannot promptly inform the advertiser of the effectiveness of the advertisement, what people are interested in related products, etc., in order to achieve the purpose of widespread publicity, it is overwhelmingly advertised , resulting in a large waste of resources may not be able to achieve the best results

Method used

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  • Advertisement playing system and method based on image identification
  • Advertisement playing system and method based on image identification

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Embodiment Construction

[0024] The advertisement casting system based on image recognition of the present invention, such as figure 1 shown, including:

[0025] The advertising display platform 100 is used for displaying advertisements; among them, the advertising display platform 100 includes: TV sets, advertising broadcasting LED / LCD display screens, personal computers, advertising posters, etc.;

[0026] The image collection system 101 is used to collect images of people (people with different degrees of attention to advertisements), and can transmit the image data obtained to the network after analyzing and processing the collected images; wherein, the image collection system 101 includes: General visible light cameras, infrared cameras, thermal imaging cameras, etc.; the image acquisition system 101 can be one or more; in addition, the image acquisition system 101 can also include cameras capable of detecting depth information, wherein the depth information is Refers to the distance between the...

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Abstract

The invention discloses an advertisement playing system and an advertisement playing method based on image identification. The system comprises an advertisement display platform, an image acquisition system and a data analysis processing module. The implementation method comprises the following steps of: acquiring an attention degree of an advertisement audience to an advertisement in real time by the image acquisition system added into the advertisement display platform, automatically analyzing feedback of the advertisement audience to the advertisement according to human face expression identification, automatically analyzing and pre-estimating an age structure and genders of client groups according to human body feature analysis and identification, and supplying reference to subsequent playing of the advertisement. By the system and the method, advertisement audience data can be timely acquired and quickly transmitted to an advertisement supplier and an advertising product supplier, so that an advertisement effect and an advertisement investment value can be accurately analyzed, and relevant staff can timely adjust an advertisement strategy; and a relatively high push effect is achieved for popularization of products.

Description

technical field [0001] The present invention relates to an advertisement broadcasting system and method, in particular to an image recognition-based advertisement broadcasting system and method. Background technique [0002] With the continuous advancement of social commercialization, the diversity of advertising business is also constantly developing. For example, TV advertisements, outdoor multimedia advertisements, online advertisements, newspapers and magazine advertisements, posters, etc. The emergence of these advertising media has played an important role in the promotion of products. [0003] The current advertising systems have one thing in common: the form of advertising is mainly one-way indoctrination, and the audience is passively received, so it is impossible to know whether they are interested in the product. This common point is also a major weakness of the current advertising system, because this advertising method cannot timely inform the advertising compa...

Claims

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Application Information

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IPC IPC(8): G09F27/00G06K9/00
Inventor 喻应东
Owner 鼎亿数码科技(上海)有限公司
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